Warning! This post is about MicroMedia and the emerging market for Media Snacking, but it is not served as a “byte” sized snack. It is instead, a full meal, so I hope you brought your appetite.
The inspiration for this story comes from a meme circulating through the Web that discusses “snacks” and the market for “media snacking.” It was started by Forrester analyst Jeremiah Owyang when he publickly asked whether or not you respect media snackers. He then tagged Francine Hardaway, Chris Brogan, Shel Israel, Connie Benson, and Bill Claxton to continue the conversation.
Only 14 days until the release of Now is Gone and to get things rolling, Geoff Livingston and I are recording a series of weekly podcasts to discuss the seven principles of community engagement uncovered in the book.
The book is available for pre-orders at Amazon.com.
DuncanRiley, whom I greatly admire and respect, offered a very enlightening response to a recent question posed concerning the distribution of Social Media Releases on Gooruze, a new social network dedicated to helping marketing, advertising, search, and PR professionals learn, share and grow together. Disclosure, Duncan and I are among the eight founding “gooruze.”
His points are very important and worth sharing as they will make us “think” about how, when, where, and why to use social media releases, if at all.
Doc Searls, “To be truly alive, truly new, truly part of the life of its readers, a newspaper needs to be on the live web and not just the static one. It needs to flow news, and not just post it. It needs to flow rivers of news, or newsrivers.”
The Social Media Release (SMR) is gaining traction and visibility and is now looked to by many as the savior of the traditional press release – which may honestly be too great a task for any one tool. But, at the very least, the discussions around the SMR are fueling the evolution and improvement of the press release overall.
Gooruze is a NEW professional community where members inspire, share advice and learn. Gooruze provides a one stop source for ranked news and advice for online marketing. Created and rated by the members.
Blogger relations is a popular topic of discussion these days, not just on the blogosphere, but within the HR departments of PR agencies and businesses alike. It’s something new and perceived to require a very different skill set than most PR and communications professionals possess.
Valeria Maltoni explores conversational marketing and whether conversations are misunderstood, overused, or under utilized. In my opinion, the term “conversation,” just like “Social Media” are misunderstood and much purported with little or no substance to back it up. It’s the difference between marketing and experience.
Disclosure, Jaiku is a client of FutureWorks and all opinions here are my own.
Jaiku confirmed today that Google *hearts* the lifestream/microblog underdog, officially announcing that the previous rumors of a potential acquisition were true.
The first question that I’ve been asked over and over again was why didn’t Google acquire Twitter and whether or not I think Yahoo will be forced to respond with the acquisition of Twitter or Pownce.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.
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