Studying the impact of innovation on business and society

Tag: publicrelations

Putting the Public Back in Public Relations is Now Back in Stock

Credit: Frank Gruber via Flickr When Deirdre Breakenridge and I initially heard that book stores were reporting that Putting the Public Back in Public Relations was out of stock, we suspected a distribution hiccup was at root of the issue. While it’s never good news to hear that customers cannot get their hands on the very object in which we dedicated and invested over a year of our lives, Deirdre and I were elated to learn that the month-long dry…

Using Twitter to Connect PR Students, Educators, and Professionals

Using Twitter to Connect PR Students, Educators, and Professionals

Credit: Shutterstock I recently participated in #PRStudChat, a recurring discussion between PR experts and those looking to learn on Twitter. I found it enthralling. The interactive forum was created by Deirdre Breakenridge, my co-author for Putting the Public Back in Public Relations, and Valerie Simon in response to an ongoing series of questions they received from students seeking advice or insight into how PR was changing in the face of the “now” or real-time Web. In one such interview, PRSSA…

Is your PR firm ready for digital marketing? Use these 10 questions to assess their SEO and social media readiness

Guest post by Lee Odden: Follow him on Twitter | Read his blog 6 Questions to Assess Your PR Vendor’s SEO/Social Media Readiness Recently Jason Falls made an insightful comment on his blog about PR professionals being “social media ready”. In that post, he cited the need for specific social media marketing skills to be assessed for companies evaluating the effectiveness of their PR efforts. The state of the PR industry is in flux with increasing emphasis on the digital…

Updates: Putting the Public Back in Public Relations

Deirdre Breakenridge and I are both proud and humbled by two recent landmarks for our book, “Putting the Public Back in Public Relations” and we owe the thanks to you. 1. The rights to translate and publish the book in Japan were solidified last week. 2. The book is currently in its second printing. We’re looking forward to the book reaching as many as countries as possible as its message and benefits are indeed global. Thank you and we hope…

Why Authenticity Matters

Guest post by Jeremy Toeman: Follow him on Twitter | Read his blog Source There’s a blog post on MobileCrunch regarding a PR firm having their employees/interns put up fake product reviews on behalf of their clients. For the younger folk in the industry, let me make sure it’s clear that these techniques are nothing new. The difference is in today’s world the risks associated with such a move are so much higher, as you are more likely to get…

The State and Future of Communications: An Interview with Kara Swisher

This week, I was invited to speak at the Girls in Tech event in San Francisco as part of its evening discussing and exploring the nuances and opportunities defining and fueling Journalism 2.0.  I’ve supported GIT founder Adriana Gascoigne since the beginning and will always help the chapters that now exist around the world. It’s an important organization. The evening was hosted at the San Francisco HQ of MySpace in the city’s South Beach district, which prior to their arrival,…

Evolving the Herd Mentality: Wall Street Journal Bans Embargoes

Credit: Nick Brandt, Available for sale here According to Rafat Ali, The Wall Street Journal today amended its editorial policy to no longer participate in embargoed news herds and will only consider exclusives from this point on. In March, The WSJ introduced a new plan to grade journalists based on the stories they break for the newswires. For those who need a bit of clarification, embargoes are a form of PR where journalists and bloggers work on a story prior…

Are You Talking to Me?

I’ve been spending a fair amount of time touring the world in support of my ideas and thoughts on the direction of new PR, branding, service, and marketing communications.  My reward and inspiration to continue is sourced from each person I meet and the experiences and challenges they share. I’ve learned that our greatest hindrance to evolve is not our unwillingness to do so, our indoctrination in new media and communications is truly obstructed by the executives to whom we…

A Week in PRWeek

PRWeek published two articles this week that I wanted to share with you… First, I am proud and humbled to have been named among 39 other incredible PR and communications thought leaders and practitioners in the 2009 PRWeek edition of the annual 40 Under 40 list.  For the record thought, they added another year to my age before its time… 😉 Second, Eric Chandler published a great review on PRWeek of my new book with Deirdre Breakenridge, “Putting the Public…

The Influencer’s Dilemma: The Battle For Mindshare Amid Media Turmoil

Expert Series: Louis Gray Source Successful businesses are always making choices and sacrifices, strategically looking as to how they are going to prioritize their resources, including human capital, budgets, and, of course, time. As the world around them adapts, so too do they need to make changes internally to respond, or to predict where trends are going – and if they guess right, the business could catapult ahead of less-agile competition. Almost nowhere else in business has the radical transformation…

1 2 3 4 22
Join the Newsletter

Sign up for the newsletter.

Stay Connected
Instagram
Twitter