Posts Tagged ‘publicrelations’
What a surprising and incredible way to end an unbelievably tumultuous week.
Good friend and co-author Geoff Livingston and I were informed that our book, Now is Gone, was awarded Silver in Axiom’s 2008 Business Book Awards. We tied Linda VandeVrede’s book, Press Releases Are Not a PR Strategy, in the Advertising/Marketing/PR/Event Planning category.
More than 400 books were judged for the awards, and a little more than a 100 won medals. The official awards ceremony is in New York on March 10!
Sam Lawrence lit a fire under those in Social Media and PR today by sharing a story about whether or not his PR agency of record should blog about working with Jive Software.
Jeremiah Owyang, Chris Brogan, Strumpette, and many others discussed it on Twitter (my favorite place for listening to and joining amazing and insightful conversations.)
Sam’s headline says it all, “I want our new PR Agency to blog about us but they don’t want to.”
Pierre Far has a thoughtful post asking whether or not Social Media is the final frontier of marketing.
He concludes that if you could answer the question, then you might be the next Seth Godin.
Well, not even Google can help me turn up the consensus on the subject. However, the Holy Grail of marketing is an active discussion.
To be fair, Pierre’s path to staging the original question and exploring potential answers is interesting and insightful.
I guess Social Media has arrived and I should say that I’m not surprised by some of the things I see these days. It was bound to happen.
Really good friend, and someone I admire, Erica O’Grady, pointed me to a very interesting conference coming up that has temporarily deflated my hopes for elevating and empowering marketing communications passionate marketers along with it.
The conference is not in any way, attempting to mask its intentions…
I recently ran “The Definitive Guide to Social Media Releases,” which has received some great feedback. Thank you everyone!
Even though it’s a blog post, it doesn’t mean that its shelf life is merely limited to the brief period of time in between new posts. I’d like it to live on and evolve over time as we learn more about SMRs. And, you’re a big part of that evolution.
I recently hosted a workshop at the Satisfaction event, Customer Service is the New Marketing. The topic I’m focused on was, “How to Listen to the Market and How to Engage Customers Online.”
Fellow workshop leaders include Christopher Carfi, Deb Schultz, Chris Heuer, Jeremiah Owyang, Becky Carroll, and Douglas Hanna.
Empowering your customers to become an extension of your marketing and sales forces isn’t new, but it isn’t widely embraced either. In fact, the function of most customer service has been relegated to overseas companies or even automated as companies seek to reduce the costs of keeping customers happy.
…bloggers, reporters, that goes for you too.
Tom Foremski and me at a recent PRSA event, holding “Now is Gone”
You’ve heard it a million times. Read the work of the person you’re trying to reach before you pitch them.
Sometimes we do. Most of the time we don’t. And, we’ve all witnessed what happens when you don’t – thank you very much Mr. Chris Anderson.
The conversation about Social Media Releases (SMRs) as well as the tools to create them continue – albeit slowly. Each time someone introduces something new, we place a new stake in the ground and reignite an important conversation.
Maggie Fox released a new Social Media service called Digital Snippits(tm). Congratulations Maggie, it’s a very polished and useful solution that will help your clients expand their options when running proactive communications campaigns. And, I’m being genuine when I say that Maggie has done a great job. She’s gets it…
My first article for BrandWeek is now online, originally entitled, “In 2008 the Online Brand to Focus on is You.”
Here’s an excerpt:
Yes, it’s a new year. And no, this isn’t another “Top trends for 2008” piece. For the last 12 years, you’ve been reading how to leverage online tools to amplify visibility for company brands. In 2007, it was all about how to leverage Social Media to “engage” brands, and the people behind them, in the “conversation.”
I recently spoke at an SVASE StartUp University event in San Francisco to discuss PR and how startups can effectively leverage the right strategies, tools and tactics in order to gain visibility at every stage of their growth – without breaking the bank.
Early stage and bootstrapped startups must embrace DIY (Do it Yourself) or outsourced PR as their product reaches advanced alpha in order to build strategic visibility without losing precious time.
It all starts with answering a several important questions:
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.