It’s true, throughout the rise of everything “two point oh,” O’Reilly is not only leading a movement, but is also learning many things along the way, such as, there’s money to be made from new Web duex companies, when they themselves have yet to figure out how to generate significant revenue, and, that sometimes bad publicity can have major “net” results…sorry, had to fit in the pun.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.
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