Posts Tagged ‘ragan’

Identifying and Connecting with Influencers


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I recently was invited to keynote the Ragan New PR and Social Media conference in Chicago where I met some truly amazing people doing some truly incredible things in the world of enriched communications.

Following my presentation, I was asked to share my thoughts for identifying influencers and also the associated methodologies and strategies that serve as the governance for meaningful communications also known as the rules of engagement.

ABOUT ME

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

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