Studying the impact of innovation on business and society

Tag: reality

(R)evolution: Mark Burnett on the Art of Storytelling

Welcome to the (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media. During Blogworld Expo, I had the opportunity to share the stage with Mr. Mark Burnett, a groundbreaking television producer, perhaps best known for creating and producing industry-defining reality television shows such as Survivor and The Apprentice. On stage, we spent an action-packed hour discussing his experiences and how he transformed his ideas into successful realities. Immediately…

Reinventing Crisis Communications for the Social Web

Source Businesses, individuals, and organizations will, from time to time, make honest mistakes or in some unfortunate cases, intentionally support unethical decisions to dissuade or conceal something significant from its public. Whether it’s an oversight or a matter of deception, savvy companies usually employ and deploy a crises response team to prepare for, manage and attempt to positively spin the potential backlash from customers, partners, and employees related to almost anything. Crisis communications is a branch of PR that is…, A Series on Lifecasting – Part III

In the first post, we explored the meteoric evolution in online video, dating back to Web 1.0 with JenniCam, We Live in Public, and DotComGuy and now in Web 2.0 with the launch of the incredibly popular In the next chapter we dove into, which is the first online network to combine Youtube with 24/7 livecasting capabilities aka lifecasting aka livestreaming, a la Since the last article, continues to blossom into a full-blown media category that…

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