Posts Tagged ‘release’

Marketwire Acquires PRNN – But is This Really Social Media?

Social Media is the new gold rush and traditional PR services are scrambling to stay relevant as new tools, channels, and experts are forcing a long overdue renaissance.

Nowadays, the word “social” is getting tossed around by anyone and everyone as if it was a golden adjective with huge dividends for instantly inflating personal expertise and credibility – regardless of whether or not they truly understand and practice social media. And unfortunately, it’s bound to only get more polluted as opportunistic marketers realize the potential for cashing in.

New Media Release Cast 16 – Evolution of the Press Release

Chris Heuer, Shel Holtz, and I recorded number 16 in an ongoing series that discusses the New Media Release aka Social Media Release aka hrelease.

In this episode, we were joined by Shannon Whitley, who is now heading up the Working Group for defining the hrelease standard. We discussed the state of the SMR, current examples of SMRs in action, as well as the plans for the Working Group moving forward.

New Media Release Cast #15 Now Online – Evolution of the Press Release

It’s been a while since we last recorded the NMRCast, but with the growing discussions around the new media release, we felt it was time to reignite the conversations.

The NMRCast was initially started to document the evolution of the press release in today’s social landscape. It reviews the strategies and experiments driving the social media release aka new media release so that PR professionals can learn from each other in order to improve how we share news and information with the public, and in turn, how they share it with each other.

Social Media Releases – Everything You Ever Wanted to (or Should) Know

MBPro-illumination

The social media news release is rallying support. And more importantly, examples and discussions of usage are percolating throughout the blogsphere among PR practitioners and bloggers alike.

It’s no longer a matter of if, nor when, but now a matter of practice and evolution in order to determine success and failure.

Social Media Releases – Everything You Ever Wanted to (or Should) Know

MBPro-illumination

The social media news release is rallying support. And more importantly, examples and discussions of usage are percolating throughout the blogsphere among PR practitioners and bloggers alike.

It’s no longer a matter of if, nor when, but now a matter of practice and evolution in order to determine success and failure.

Thank You for Bringing Attention to the Need for Change

The conversation regarding the need for evolution in PR still rages on (with the SMR aka hrelease at the center of the controversy.)

PR2.0 Top Story on TechMeme

PR2.0 Top Story on Tailrank

Some bloggers “get it,” others are forcing us to do a better job explaining what we’re actually doing, while some (and the people who read their blogs) completely miss the point.

Enough Already: Getting the Social Media Release All Wrong

After spending a week writing “Social Media Killed the Press Release Star,” which painstakingly explains in great detail the need to improve the content and overall relevance of PR and press releases as well as putting a microscope on why the hell a social media (or let’s just call it “an overhauled”) release WILL exist, people still don’t get it.

Good friend, Stowe Boyd wrote an interesting post that I’m afraid is drawing the wrong kind of attention to an important movement…the need to improve PR and fix everything that’s wrong with the press release.

Social Media Killed the Press Release Star

A New Year is upon us and I think I’ll start off the New Year with a rededication to the Social Media Release (SMR), the Social Media Club, and why the hell all of this will matter to marketing, communications and PR professionals this year.

The truth is that somewhere along the way, a few of those who “got it” embraced it as their own, those who are just now learning about it are “not getting” it, and a few of us, are tirelessly working to get everyone up to speed for the betterment of traditional and social media press releases.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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