Studying the impact of innovation on business and society

Tag: researchly

The 2011 Twitter Brand Bowl: And the winners are…

Super Bowl XLV is now in the history books. 2011 is the year that the Green Bay Packers reclaimed the NFL Championship. And, it is also the year that now holds the record for the most viewed television broadcast of any kind in U.S. history, attracting an audience of over 111 million viewers. While many watched the game, it is the advertisements that spark conversations online and offline. Going back to Appleā€™s 1984 commercial directed by Ridley Scott that introduced…

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