Studying the impact of innovation on business and society

Tag: retweet

How I Faked Celebrity Tweets in Support for My New Book and Why You Should Care #WTF

How I Faked Celebrity Tweets in Support for My New Book and Why You Should Care #WTF

I just can’t believe it. On Friday afternoon, my Twitter stream was overflowing with Tweets and Retweets of what could only be best described as an outpouring or gushing of love and support for my new book by some of the world’s most recognized celebrities in the world. Seriously…WTF!? See for yourself… I’m sure by now you’ve figured out that these are fake…these Tweets are not real and I didn’t actually publish them….but that’s the point. What if I had?…

The State of the Twitterverse 2012

The first time I wrote about Twitter was March 2007. My, how time and Tweets fly. With 500 million registered users and 250 million Tweets flying across the Twitterverse every day, Twitter has become a fabric of our digital culture. Twitter is now ingrained in our digital DNA and is reflected in our lifestyle and how we connect and communicate with one another. While many struggle to understand its utility or its significance in the greater world of media, it…

Stop Talking About Yourself

Guest post by Dan Zarrella (@DanZarrella), social media scientist at HubSpot One of the easiest ways to explain social media to newcomers is to liken it to a networking or cocktail party. The behaviors that will make you the life of the party (or a pariah) will have the same effect in social media. And we all know how painful it is to listen to someone at an event just talk about themselves all night long. I analyzed a number…

Who are All of These Tweeple?

Twitter is not a social network. While Facebook is the digital equivalent to your online residence,  Twitter is your window to relevance, a network where individuals connect through fleeting interactions yet rooted in context and interaction.  How we embrace and invest our persona in this paradigm says more about the future of digital culture and ourselves than we might imagine. And, it’s only increasing in its societal prevalence. – More than 100 million Tweets fly across Twitter every day. –…

RT @Twitter: New Retweet Feature Goes Live

Source: Twitter This is breaking news at the moment, therefore this post will update as new information trickles in. Twitter is making good on its recent promise to introduce new features to bring users back to Twitter.com. Similar to the way that it rolled out Lists, Twitter is incrementally releasing its new Retweet feature initially previewed in August 2009. As described by @Biz, co-founder of Twitter: Retweet is a button that makes forwarding a particularly interesting tweet to all your…

The Science of Retweets on Twitter

Source: Young Go Getter Over the years, I’ve had the opportunity to work with “Viral Marketing Scientist” Dan Zarrella on special projects related to Twitter. His focus on social science and psychology as it relates to new media and online interaction and behavior is in line with my philosophy and approach to understanding and documenting socialized media. Zarrella recently debuted TweetPsych, a sophisticated system that uses two linguistic analysis algorithms (RID and LIWC) to build a psychological profile of a…

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