Posts Tagged ‘risk’

Twitter and Facebook: The New Tools of Productivity or Distraction

The argument is strong on either side of the case: do social networks increase or decrease productivity on the job?

It’s a landmark case where the decision will ultimately determine the fate of business within respective online communities of influence. Perhaps however, it’s also a decision that we may never realize.

On one side, the focus of employees and the output of their time and energy, is essential to the livelihood of the company that employs them. Unregulated distractions, especially those of an addictive nature such as real-time consumption and interaction on the Web, are potentially disruptive.

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ABOUT ME

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

The New Book
The End of Business as Usual



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Engage v2



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