- April 8, 2011
- 70 Comments
Influence: The capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.
Digital influence is a controversial topic. At the heart of the matter is this idea of influence and it raises questions and doubts as to whether or not the ability to cause effect or change behavior is truly measurable. Regardless of the answer, we are introduced to a new reality of social networking, an era where our actions and words in Facebook, Twitter et al. are used for and against us.