Posts Tagged ‘Robert+scoble’
With Social Media Releases (New Media Releases) in the spotlight again, I felt this was the ideal timing to introduce you to the Video News Release (VNR) redux. Ready or not, start brushing up on flash, screencasting, video production, online video networks, and Web marketing.
In an interesting twist of media, bloggers and podcasters now have something to read when wifi or EVDO is unavailable.
Blogger & Podcaster is the first monthly business print and online magazine written “exclusively for serious bloggers and podcasters.”
The premier issue features Robert Scoble discussing his foray into video podcasting.
Read the first issue online here. The format is very rich and unique. I actually read through the issue, cover to cover.
Please read Part I prior to reading this article. Also, please scroll down and press pause to stop the inbound video feeds until you’re ready.
The new world of lifecasting through video, a la Justin.tv, and through other flow apps such as Twitter, Jaiku and Tumblr, are lessons in Internet culture, communication and proof that narcissism can be a powerful driver for technology adoption.
twitter is the message heard around the world – so to speak or so to read.
It’s an incredible phenomenon that is spreading faster than online parodies of Snakes on a M F Plane…and in my opinion, it has to be the fastest growing social tool out there right now.
It’s everywhere, anywhere messaging so that you can stay in touch with friends, fans, stalkers, and associates whether on the Web, instant messaging, or through text messaging. Each update is broadcast simultaneously to your “friends” and “followers” so that the conversation can travel across borders and oceans faster than any blog post.
The conversation regarding the need for evolution in PR still rages on (with the SMR aka hrelease at the center of the controversy.)
Some bloggers “get it,” others are forcing us to do a better job explaining what we’re actually doing, while some (and the people who read their blogs) completely miss the point.
After spending a week writing “Social Media Killed the Press Release Star,” which painstakingly explains in great detail the need to improve the content and overall relevance of PR and press releases as well as putting a microscope on why the hell a social media (or let’s just call it “an overhauled”) release WILL exist, people still don’t get it.
Good friend, Stowe Boyd wrote an interesting post that I’m afraid is drawing the wrong kind of attention to an important movement…the need to improve PR and fix everything that’s wrong with the press release.
A New Year is upon us and I think I’ll start off the New Year with a rededication to the Social Media Release (SMR), the Social Media Club, and why the hell all of this will matter to marketing, communications and PR professionals this year.
The truth is that somewhere along the way, a few of those who “got it” embraced it as their own, those who are just now learning about it are “not getting” it, and a few of us, are tirelessly working to get everyone up to speed for the betterment of traditional and social media press releases.
I’ve been quiet this week, not because of the lack of topics to discuss, but mostly buried in preparations for about 16 product launches at CES. Watch the FW page for all of the launch news…we created a special pipeline just to get everything out there.
In all of my years launching companies and new tech at this show, 2007 is by far the grandest yet. And since I’m a sucker for cool gadgets, I’m fully prepared to geek-out out at the show, while trying to fill the pipeline for my monthly tech column in Affluent Magazine as well as the blog.
Image Credit: istartedsomething.com
I just read over on Techmeme that Microsoft PR may be digging itself deeper into another potential PR fiasco. There is a blogstorm out there with dozens of bloggers, myself included, casting opinions. Many of which I don’t necessarily agree with. I had to find out for myself, so I contacted several of the privileged bloggers who already have the notebook as well as other PR leaders to discuss the topic.
It’s not social media if the rest of the PR industry isn’t socializing…
I was a last-minute invite to the Bulldog Reporter Advanced PR Technology in Practice event in San Francisco on Friday to discuss Social Media and successful examples in today’s PR landscape.
I joined Sally Falkow, a fellow Social Media Club member, and Eric Schwartzman, on the “Brave New World of Social Media” panel.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.