Posts Tagged ‘sbs’

The Gap Between Social Media and Business Impact: 6 stages of social business transformation

In business, social media is becoming a lot like email. Every company has it. In an Altimeter Group survey of 700 executives and social strategists fielded in late 2012, we found that 100 percent of participating enterprise organizations run to varying extents an active social media strategy. But unlike email, organizations haven’t mastered how to effectively communicate through the likes of Facebook or the tweets of Twitter.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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  • Please find safety first before posting a selfie on social media. This includes Facebook, Instagram, Twitter, Snapchat, Vine, Tumblr, all all social networks and apps. Your followers and friends won’t mind waiting a few minutes.  And, don’t worry, they wi
  • Bae, y u no stop saying bae? Ain’t this on fleek bruh? #SMH #FML   For those people wondering WTH I’m talking about…I just read a series of articles my 30 and 40 something year old marketing experts teaching me how to talk to teens and Millennials. #AF
  • Branding by Brian Solis
  • Brian Solis Speaking at Startup Marketing in SF…

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