Posts Tagged ‘scar’

Making Mistakes in Social Media Marketing

We all make mistakes. It’s amazing how much saying sorry helps. But even saying sorry doesn’t fix those affected 100%.

We’re all learning together, at least those of us who don’t pretend we’re already experts.

Making mistakes in Social Media Marketing is a lot like sticking daggers into a wooden fence. Just because you apologize and pull them out, they still leave the visible scars for others to see, feel, or point to. Sometimes apologies help people feel better, but they don’t fix perception, which is everything in Social Media. Thinking before engaging is critical to establishing and maintaining meaningful relationships. This is after all, about people.


Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Relevance by Brian Solis
  • Düsseldorf to SFO - skimming the clouds
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo