Forrester Research released its five year forecast that estimates interactive marketing spending from 2009 – 2014. Forrester predicts that interactive marketing in the US will near $55 billion and represent 21% of all marketing spend by 2014 and will include search marketing, display advertising, email marketing, social media, and mobile marketing. More significantly however, overall advertising in traditional media will continue to decline in favor of less expensive, more effective interactive tools and services. Forrester analyst Shar VanBoskirk alerts marketing…
BackType Connects the Conversation Graph
I’m a strong supporter of BackType and the work of Christopher Golda since the debut of the highly valuable comments search engine last September. Listening effectively requires extensive and active monitoring of not only blog posts and Tweets on Twitter, but also blog comments and other active networks that define the Conversation Prism. It’s how identify active communities that necessitate not only responses, but ongoing participation. BackType brings blog post comments into the spotlight. Whether you’re managing an online reputation…
The Top Social Brands of 2008: What’s Your Conversation Index?
Source Vitrue released a report on the Top Social Brands of 2008 based on an index the company launched last year. The top social brands list is a result of Vitrue’s daily analysis of over 2,000 popular brands. Each day, the team analyzes online conversations on a variety of social networking, blogging, microblogging, photo and video sharing sites. Virtue then applies a series of algorithms to measure the frequency of keyword usage, the size of the social media environment, and…
The Poetry of Social Networking to Court Customers and Invest in Relationships
Sean Percival is a published author, developer, blogger, and an overall online marketing and SEO expert. A short while ago, Sean asked if I would write the foreword for his new book, MySpace Marketing. Que, the book’s publisher, has graciously granted me permission to share the foreword with you. While the premise encompasses MySpace, as a social marketer, you could theoretically insert any “social network name” and find that the guiding principles and ideologies are perpetual. Enjoy… — In the…
Summize Listens to Conversations and Sentiment on Twitter
Just a bit ago, I wrote a post covering my favorite tools for monitoring conversations on Twitter. I’d like to add one more to the bunch. Recently launched Summize is similar to TweetScan, but also unique in its capabilities and in turn, changes how we may view Twitter search. At the very minimum, it’s a basic search tool that operates similar to how you would naturally search in Yahoo or Google. Both tools bring Twitter alive and expose the layers…
The Evolution of Press Releases
Thank you to Erick Schonfeld and Michael Arrington for giving me the opportunity share my vision, and experience, on the evolution of the press release on TechCrunch. There’s certainly no shortage of opinions on where we are and where we need to be in order to improve the working relationships between PR and bloggers, journalists, and analysts and the brands we ultimately represent – including our own. There are just better ways to share information, and hopefully, this post helps…
Will The Real Social Media Expert Please Stand Up?
Social Media is everything you know and nothing about what you think or do in marketing. Sounds strange eh? It’s true though. Think about how you approach marketing campaigns today and the picture will become a bit clearer. – You evaluate target demographics. – Develop strategic messages. – Conduct an audit or focus group. – Revise messages and fine-tune the plan. – Determine the broadcast mechanisms to push your content. – Go live. – Monitor the response. – Evaluate the…
The Future of the Social Media Release is in Your Hands
Todd Defren and Brian Solis. The Social Media Release (SMR) is gaining traction and visibility and is now looked to by many as the savior of the traditional press release – which may honestly be too great a task for any one tool. But, at the very least, the discussions around the SMR are fueling the evolution and improvement of the press release overall. Each day new examples are emerging and will only continue to be showcased as Social Media…
TwitDir is the White Pages for Twits aka People on Twitter
When Twitter originally launched, it offered an integrated, basic directory search function. For one reason or another, it vanished over night. It was a disappointing move as I, like many, relied on search to catch up with friends that we knew were on Twitter, but we were all too busy to remember the IDs, let alone add them to our email signatures and business cards for future reference. TwitDir is one of the many cool third party apps that reintroduces…
WebGuild Hosts SEO for Web 2.0 at Google HQ
Daya Baran, president of WebGuild, let me know about an event that they are hosting on November 29 at Google. Event focus: * How web 2.0 companies can increase their traffic and ranking using search engines. * Why all content can’t be tucked away behind a membership login? * How to open up internal data to the search engines without compromising user privacy? * Structural barriers limiting indexability and maximizing the spiderability of web sites. Event description: Web 2.0 is…
