Studying the impact of innovation on business and society

Tag: search+engine

Search and Rescue: How to Become Findable and Shareable in Social Media

Search isn’t an isolated experience. The act of looking for information is now fused with validation, which means the socialization of search will unite discovery with context and relationships. It all begins with where we purposely search for relevant content and also where we respond to interesting information that crosses our path. ComScore‘s most recent search engine ranking report offers new insight that will make us rethink how we publish content, increase its findability, and facilitate sharing. In comparing February…

The Future of the Social Media Release is in Your Hands

Todd Defren and Brian Solis. The Social Media Release (SMR) is gaining traction and visibility and is now looked to by many as the savior of the traditional press release – which may honestly be too great a task for any one tool. But, at the very least, the discussions around the SMR are fueling the evolution and improvement of the press release overall. Each day new examples are emerging and will only continue to be showcased as Social Media…

WebGuild Hosts SEO for Web 2.0 at Google HQ

Daya Baran, president of WebGuild, let me know about an event that they are hosting on November 29 at Google. Event focus: * How web 2.0 companies can increase their traffic and ranking using search engines. * Why all content can’t be tucked away behind a membership login? * How to open up internal data to the search engines without compromising user privacy? * Structural barriers limiting indexability and maximizing the spiderability of web sites. Event description: Web 2.0 is…

Join the Newsletter

Sign up for the newsletter.

Stay Connected
Instagram