Posts Tagged ‘sem’
In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, at the right time and with the right content in a digital ecosystem.
Guest post by Lee Odden: Follow him on Twitter | Read his blog
6 Questions to Assess Your PR Vendor’s SEO/Social Media Readiness
Recently Jason Falls made an insightful comment on his blog about PR professionals being “social media ready”. In that post, he cited the need for specific social media marketing skills to be assessed for companies evaluating the effectiveness of their PR efforts.
Forrester Research released its five year forecast that estimates interactive marketing spending from 2009 – 2014. Forrester predicts that interactive marketing in the US will near $55 billion and represent 21% of all marketing spend by 2014 and will include search marketing, display advertising, email marketing, social media, and mobile marketing.
More significantly however, overall advertising in traditional media will continue to decline in favor of less expensive, more effective interactive tools and services.
Social Media is everything you know and nothing about what you think or do in marketing. Sounds strange eh? It’s true though.
Think about how you approach marketing campaigns today and the picture will become a bit clearer.
- You evaluate target demographics.
- Develop strategic messages.
- Conduct an audit or focus group.
- Revise messages and fine-tune the plan.
- Determine the broadcast mechanisms to push your content.
- Go live.
Todd Defren and Brian Solis.
The Social Media Release (SMR) is gaining traction and visibility and is now looked to by many as the savior of the traditional press release – which may honestly be too great a task for any one tool. But, at the very least, the discussions around the SMR are fueling the evolution and improvement of the press release overall.
It was billed as an alternative to O’Reilly’s upcoming Web 2.0 conference in San Francisco.
Was it? No.
Was it related to Web 2.0? Not really.
Was it still useful? Yes.
Bambi Francisco and Roland Vogl, Esg.
I’m going through my calendar of upcoming events, and it looks like I’ll have time to make it to the WebGuild 2006 Annual Conference: Web 2.0 – The New Web.
Since I am not invited to O’Reily’s Web 2.0 conference (like the rest of us), I’ve decided to attend the WebGuild event, especially since much of the content and speaker line-up is similar – not to mention the vast contrast in price, $239 compared to roughly $3,200.
Hats off to Paul over at StarkedSF for this tip.
An interesting story ran over at Read / Write Web discussing the market of social bookmarking as well as comparing several leaders in the space – although it doesn’t seem to include RawSugar and FURL , among others.
I’ve recently held discussions with Todd Defren , Shel Holtz , Chris Heuer, and Tom Foremski regarding social bookmarking, individually, as well as on the NMR “New Media Release” Cast, and how it can be leveraged by the PR industry. Todd has also covered this topic over at PR-Squared.
I missed Trexy at the recent SES show in San Jose. Co-founder Megan Hamilton was persistent, yet extremely polite, so I promised I’d follow through on a post.
Trexy was started by brother and sister team , Nigel and Megan Hamilton. They grew up in Australia and are now living in London. They have been on a mission for the last four years to create the best search engine possible. With only sweat capital to spend, they rolled up their sleeves and created the technology behind Trexy.
With an image like this, I guess it’s fair to summarize the following article in this way, “benchwarmers can not drive successful brands and businesses. And businesses who choose to sit on the sidelines can never win a game.”
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.