I missed Trexy at the recent SES show in San Jose. Co-founder Megan Hamilton was persistent, yet extremely polite, so I promised I’d follow through on a post. Trexy was started by brother and sister team , Nigel and Megan Hamilton. They grew up in Australia and are now living in London. They have been on a mission for the last four years to create the best search engine possible. With only sweat capital to spend, they rolled up their…
New Media Release NMRCast #7
I joined Chris Heuer, Tom Foremski, and Shel Holtz for the latest edition of the NMRCast (New Media Release) for Shel’s award-winning For Immediate Release (FIR) podcast. This was a interesting and informative episode that not only discussed the future of the NMR but also current examples by Todd Defren, Shel Holtz, and my agency, FutureWorks, as well as Todd‘s recent post regarding Top 5 Principles of Social Media News Releases. NMRCast #7 – “Real-world implementations” is available online here….
Social Media News Releases
Yesterday, Todd Defren ran a short, but sweet, post to help PR pros “stop and think” in order to develop more successful SMPRs . Democratize “Access” Ensure “Accuracy” Embrace “Context” Build “Community” Be “Findable” I also added an idea or two, and in my discussion with Tom Foremski , the list is far from complete, but it is off to a great start…so stay tuned for updates. Write “intelligently” “Eliminate” hyperbole Be “informed” “leave” the spin to the reporter As…
Social Media Leads the Way – Blogs as Important as Traditional Media
Social media is becoming pervasive and more importantly, extremely influential among the people buying products and solutions. According to a recent survey, and all the rage at the recent Search Engine Strategies conference in San Jose, Outsell, a marketing research firm, recently interviewed 7,000 professionals in corporations, government, healthcare, and academia to find out: o How much time they spend searching and reading info for their job: 12 hours per week. o Where they search and read that info “The…
NMRCast #4 – On Air with "For Immediate Release" Regarding New Press Release Template
Last week at Search Engine Strategies conference, I joined Chris Heuer for the next edition of the NMR cast for Shel Holtz’s popular For Immediate Release (FIR) podcast. This is an ongoing series regarding the New Media Release (NMR) lead by Chris Heuer of BrainJams and Tom Foremski of Silicon Valley Watcher. The NMRCast #4: Press releases SEO & role of XML schemas, is available online here. Content summary: Chris Heuer and Brian Solis live at SES discuss search-engine optimization…
Don’t Slash Your PR Budget, Game Winners Don’t Sit on the Marketing Sidelines
With an image like this, I guess it’s fair to summarize the following article in this way, “benchwarmers can not drive successful brands and businesses. And businesses who choose to sit on the sidelines can never win a game.” Venture capital is no longer a guaranteed funding source for startup companies, and from what I’m hearing in the VC community, it may no longer be desirable. New business models are forcing sales to become the lifeblood of business once again…
