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Tag: service

Dell Deals with Twitter

In March 2008, Gary Vaynerchuck experimented with @santagaryvee on Twitter where he would announce special Wine Library deals and opportunities exclusively for his loyal followers on the popular micro community. While he slowly phased that activity back into his main Twitter streams, many companies were introduced to a new way to engage and harness enthusiasm among those potentially interested in something new and special. Having contributed to the standard of listening and responding to users and pundits on Twitter, Dell…

Tracking the Obama Inauguration Across the Social Web: PeopleBrowsr Helps You Listen and Engage

Disclosure, I’m an adviser to PeopleBrowsr… In early December, we released a public alpha of PeopleBrowsr, an attention-centered dashboard for managing your online relationships, brand management, and communication in Twitter and across multiple social networks – all from one place. The public alpha is running incredibly well and thanks to everyone who contributed feedback, ideas, and recommendations, the public beta will be even more incredible. If you’re a brand manager, communications or customer service professional, community manager, or on the…

Which Blog Platforms Power the Top 100 Blogs?

Source Is 2009 the year you finally dive into the world wide web of blogging? Or, is it the year you switch blogging platforms or services? It is for me. In fact, I’m exploring the near-term migration of PR 2.0 from Blogger to WordPress (both self-hosted). Make no mistake, even with the popularity of micro communities such as Twitter, aggregated streams/lifestreams such as Strands and FriendFeed, and tumblelogs (Tumblr), blogging is still one of the most effective and visible stages…

Twitority & Twithority Rank Tweets and Keywords By Authority

As online conversations continue to gain in prominence and relevance to any customer and market-focused business, it becomes critically important for marketing and service professionals to listen. It’s the listening that serves as the foundation for identifying, guiding, and establishing meaningful engagement. Twitter is one of the more active and influential communities that can effectively recruit affiliates, incite action, and spark trends. Until now, the only way to measure conversations or keywords by authority in Twitter was either manually or…

The State of Social Media 2008

Source I’ve been on a recent whirlwind speaking tour recently, sharing and learning all things related to the socialization of marketing and service as well as how to measure these new strategies and tactics. From San Diego to New York to SF back to New York and then Vegas and SF again, I was reminded that no matter how grand an expert one purports to be, the truth is that we’re all still trying to figure this out as it…

Introducing The Conversation Prism

Last year, Robert Scoble and Darren Barefoot debuted the Social Media Starfish to visualize and document the rapidly evolving landscape for social tools, services, and networks. If you work in marketing, public relations, advertising, customer service, product development, or any discipline that’s motivated, shaped, and directed by customers, peers, stakeholders and influencers, monitoring and in some cases, participating in online conversations is critical in competing for the future. Over the last month, I worked with Jesse Thomas of JESS3, to…

PR Tips for Startups – The Director’s Cut

Note: This post was originally published on TechCrunch as “PR Secrets for Startups.” Many thanks to Michael Arrington and Erick Schonfeld for giving me the opportunity to share my experiences with the startup community. Due to space constraints, the original draft, which was entitled “PR Tips for Startups,” did not run in its entirety. Some of the edits actually wound up changing the context of the post and its intentions. I’ve included the full draft for you here, as I…

Ariel Waldman vs. Twitter, When TOS Doesn’t Apply to You

Credit: Ariel Waldman This is part of my ongoing series on Crisis Communications 2.0, which helps companies and marketing professionals learn from each other to more effectively communicate with customers, stakeholders, media, and peers. I purposely waited to write this post until this discussion cleared techmeme so that I could reach a fresh set of people who could see things clearly, while also calling attention to something we overlook everyday. When’s the last time you actually read the terms of…

Distributed Conversations and Fragmented Attention

There’s an incredible discussion circling the blogosphere aka The 250 aka The Echo Chamber regarding distributed conversations and the potential loss of control of our content. Normally I don’t let myself get caught up in every popular meme cycle, but this is a informative and important conversation and personally I think it’s worth your time. And, it just so happens to be a natural extension to my recent post, “Ladies and Gentlemen, The Conversation Has Left the Building,” which explores…

Will The Real Social Media Expert Please Stand Up?

Social Media is everything you know and nothing about what you think or do in marketing. Sounds strange eh? It’s true though. Think about how you approach marketing campaigns today and the picture will become a bit clearer. – You evaluate target demographics. – Develop strategic messages. – Conduct an audit or focus group. – Revise messages and fine-tune the plan. – Determine the broadcast mechanisms to push your content. – Go live. – Monitor the response. – Evaluate the…

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