Studying the impact of innovation on business and society

Tag: shannon+whitley

Social Media Releases In Action

I recently ran “The Definitive Guide to Social Media Releases,” which has received some great feedback. Thank you everyone! Even though it’s a blog post, it doesn’t mean that its shelf life is merely limited to the brief period of time in between new posts. I’d like it to live on and evolve over time as we learn more about SMRs. And, you’re a big part of that evolution. I was planning on letting that post sit up there for…

New Media Release Cast 16 – Evolution of the Press Release

Chris Heuer, Shel Holtz, and I recorded number 16 in an ongoing series that discusses the New Media Release aka Social Media Release aka hrelease. In this episode, we were joined by Shannon Whitley, who is now heading up the Working Group for defining the hrelease standard. We discussed the state of the SMR, current examples of SMRs in action, as well as the plans for the Working Group moving forward. Whitley has been very passionate about the social media…

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