Posts Tagged ‘sharing’

7 Scientific Ways to Promote Sharing on Facebook

May 10, 2010
262 Comments

Leonardo Da Vinci once wrote, “simplicity is the ultimate sophistication.” Kelly Johnson modernized that philosophy with an alternate twist, KISS, Keep it Simple, Stupid a.k.a. Keep it Short and Simple.

In a social economy where attention is a precious commodity, the ability to strip a social object down to its essence to capture attention has less to do with compacting character counts and more to do with the art and science of packaging and presenting content so that it is immediately compelling, simple to grasp and appreciate and in turn, share across social graphs.

Categories:

Business - Marketing

Social Media

Optimize Your Brand for Sharing and Social Search in 11 Steps

April 14, 2010
179 Comments

In Part One, we focused on how to make your brand findable and shareable in social media. A white paper by Gigya validates the shift to, and resulting importance of, social search and its dependence on crowd participation. Online businesses must optimize in order to earn referral traffic from social networks.

With the advent of social feeds — a live stream of friends’ activity shared on social networks like Facebook and Twitter — consumers can more easily rely on trusted personal relationships to determine what’s worthwhile to read, watch, play and buy online.

Categories:

Business - Marketing

Social Media

ABOUT ME

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

Follow @briansolis