Posts Tagged ‘siliconvalleywatcher’

Social Media Killed the Press Release Star

A New Year is upon us and I think I’ll start off the New Year with a rededication to the Social Media Release (SMR), the Social Media Club, and why the hell all of this will matter to marketing, communications and PR professionals this year.

The truth is that somewhere along the way, a few of those who “got it” embraced it as their own, those who are just now learning about it are “not getting” it, and a few of us, are tirelessly working to get everyone up to speed for the betterment of traditional and social media press releases.

Office 2.0 Kicks off in San Francisco


The Office 2.0 reception kicked off last night at SF MOMA. It was actually a grand affair, at least by Web 2.0’s more humbled event precedents.

It truly drew an all-star crowd and the dialogue in there was pretty enlightening.

10/10/06 Office 2.0 Reception at MOMA
Ismael Ghalimi

10/10/06 Office 2.0 Reception at MOMA

10/10/06 Office 2.0 Reception at MOMA
Chris Heuer and Tara Anderson

10/10/06 Office 2.0 Reception at MOMA
Steve Gilmor

Aside from discussing business models, technology, the state of Web 2.0, and the future of Office 2.0, it was also room-filled with familiar faces and friendly conversation among thought-leaders catching-up in-between product development cycles, company launches and events.


Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Relevance by Brian Solis
  • Düsseldorf to SFO - skimming the clouds
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo