With Social Media Releases (New Media Releases) in the spotlight again, I felt this was the ideal timing to introduce you to the Video News Release (VNR) redux. Ready or not, start brushing up on flash, screencasting, video production, online video networks, and Web marketing.
Last year, at Ismael Ghalimi’s Office 2.0 Conference in San Francisco, I was more than encouraged about the future of shifting from a traditional PC/server software-based architecture to an anywhere, anytime Web-based collaborative office. 2007 is the new 1984 – meaning Office 2.0 applications represent to consumers what Apple meant to PC users over 20 years ago.
The other day, I was reading Read/Write Web before heading up to Office 2.0 and Richard McManus posted some great questions to stimulate dialogue and create a forum for truly interesting market and technology analysis.
Does Office 2.0 represent a revolution, a paradigm shift? Or just incremental improvement on Microsoft Office?
What Office 2.0 apps and services best represent the paradigm shift of Office 2.0 to you?
Do you agree that Google’s web-based office apps are more evolutionary than revolutionary?
I recently had the opportunity to sit down for lunch with Sanford Barr and Dan Arkind. I’ve also held a few conversations with Joanne Wan and Sean Ness to discuss STIRR. Their vision for STIRR is united as they bring together the people driving the new tech economy forward. STIRR is by far the industry’s biggest, concentrated, most powerful, must-attend tech mixer out there, and it is only continuing to grow. Why? Because they control the attendee registration – invitees, qualified referrals, all business leaders in their own right.
Thanks to Zoli Erdos for reporting the award-winners from Office 2.0.
Best Office 2.0 Suite: Joyent
Best of Show: EchoSign
Best Demo:
#1 Vyew
#2 Wufoo
#3 Koral
Vyew
Wufoo
Koral
Congratulations to all of the winners. Just for the record, I also voted for SiteKreator, FreshBooks, and System One. Steve Gilmor and I talked about the favorites, and I think we’re both in agreement that our other choices didn’t make it to the top, but, that shouldn’t take away from the winners and the valuable apps they highlighted atOffice2.0.
The Office 2.0 reception kicked off last night at SF MOMA. It was actually a grand affair, at least by Web 2.0’s more humbled event precedents.
It truly drew an all-star crowd and the dialogue in there was pretty enlightening.
Ismael Ghalimi
Chris Heuer and Tara Anderson
Aside from discussing business models, technology, the state of Web 2.0, and the future of Office 2.0, it was also room-filled with familiar faces and friendly conversation among thought-leaders catching-up in-between product development cycles, company launches and events.
Office 2.0 is much more than a new way of enhancing in-office productivity and it’s definitely much more than highlighting current state of “everything 2.0” out there.
It is a significant milestone and testament to the state of the net, programming, an understanding of collaborative workflow, and an advanced way of seeking a way to simplify, streamline, enhance collaboration, and reduce the costs associated with day-to-day business.
Enter Ismael Ghalimi and ITRedux.
Ismael Ghalimi, CEO, Intalio
Photo Credit: Rob Lee
DEMOfall 06 is behind us and DEMO’07 (ha, 007) is just around the corner. I know of two companies already hoping to launch their new products at that event.
Kickoff pictures
Day One pictures
Day Two pictures
There was a last-minute addition to the line-up, which I didn’t cover in my last post. Mercora presented to Chris Shipley last week, and she just had to have them close out the event.
Today was a day of rehearsals, pavilion setup and a presenter’s briefing courtesy of the DEMO cast and crew.
After setup, we had a bit of time to kill, and then it was off to the 6 p.m. event reception. Talk about pulling out all of the stops! It was an incredible mix of demonstrators, attendees and media – along the harbor outside the Sheraton, which also partly bordered the poolside with lively waterfalls.
It’s 9/24, and DEMO is about to launch. In fact, I’m already in San Diego and we just finished-up our rehearsal.
In case you have never been to a DEMO event, they’re technically “THE” launchpad for many, many leading companies, includuing Palm, HandSpring, and eTrade. Presenters have only six minutes to present their company and new product/service in front of the industry’s most prominent players.
I will post updates and photos from the show here , so check back daily.
Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.
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