Studying the impact of innovation on business and society

Tag: small business strategy

Small Business Strategy: 10 Trends to Watch

Small Business Strategy: 10 Trends to Watch

Part of an ongoing series dedicated to small businesses As you read this, the business landscape is shifting right under your company’s foundation. How customers make decisions, how they discover, communicate, and share, how they influence and are influenced, is evolving considerably. In fact, customer behavior is not only changing, it’s fragmenting and opening the door to new touch points. Your business will now have to compete for the customers you know and additionally, a new breed of customers that…

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