Posts Tagged ‘smo’

Auburn University’s Robert French Develops New Process for Social Media Press Releases

I just posted a short article recognizing Robert French’s new process through which students may practice creating versions of Todd Defren’s social media press release template.

Read about it at Social Media Club.

Tags:

New Media Release NMRCast #7

I joined Chris Heuer, Tom Foremski, and Shel Holtz for the latest edition of the NMRCast (New Media Release) for Shel’s award-winning For Immediate Release (FIR) podcast. This was a interesting and informative episode that not only discussed the future of the NMR but also current examples by Todd Defren, Shel Holtz, and my agency, FutureWorks, as well as Todd‘s recent post regarding Top 5 Principles of Social Media News Releases.

NMRCast #7 - “Real-world implementations” is available online here.

Social Media News Releases

Yesterday, Todd Defren ran a short, but sweet, post to help PR pros “stop and think” in order to develop more successful SMPRs .

  • Democratize “Access”
  • Ensure “Accuracy”
  • Embrace “Context”
  • Build “Community”
  • Be “Findable”

I also added an idea or two, and in my discussion with Tom Foremski , the list is far from complete, but it is off to a great start…so stay tuned for updates.

  • Write “intelligently”
  • “Eliminate” hyperbole

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

RECENT TWEETS

FLICKR FEED

  • The State of Digital Transformation
  • The State of Digital Transformation
  • The State of Digital Transformation
  • The State of Digital Transformation

ARCHIVE