Posts Tagged ‘smpr’

Thank You for Bringing Attention to the Need for Change

The conversation regarding the need for evolution in PR still rages on (with the SMR aka hrelease at the center of the controversy.)

PR2.0 Top Story on TechMeme

PR2.0 Top Story on Tailrank

Some bloggers “get it,” others are forcing us to do a better job explaining what we’re actually doing, while some (and the people who read their blogs) completely miss the point.

Enough Already: Getting the Social Media Release All Wrong

After spending a week writing “Social Media Killed the Press Release Star,” which painstakingly explains in great detail the need to improve the content and overall relevance of PR and press releases as well as putting a microscope on why the hell a social media (or let’s just call it “an overhauled”) release WILL exist, people still don’t get it.

Good friend, Stowe Boyd wrote an interesting post that I’m afraid is drawing the wrong kind of attention to an important movement…the need to improve PR and fix everything that’s wrong with the press release.

Social Media and PR 911 – Stop the presses!

It’s not social media if the rest of the PR industry isn’t socializing…

I was a last-minute invite to the Bulldog Reporter Advanced PR Technology in Practice event in San Francisco on Friday to discuss Social Media and successful examples in today’s PR landscape.

I joined Sally Falkow, a fellow Social Media Club member, and Eric Schwartzman, on the “Brave New World of Social Media” panel.

Topics included:

How to Write a Social Media Press Release – Part II

“How to Write” a Social Media Press Release Template Now Available

In Honor of the 100th Birthday of the Press Release, New Worksheet Explains Social Media and the Process of Writing SMPRs

See example, history, and additional information here.

I. Headline:

Insert a short, compelling headline that features keywords, not buzzwords, to attract attention and legitimate interest by those who cover your space as well as potential customers.

The Evolution of Social Media Press Releases – NMR Cast #10

Chris Heuer, Shel Holtz, and I recorded the latest edition of the New Media Release NMRCast for Shel’s award-winning For Immediate Release (FIR) podcast.

The New Media Release Podcast, episode 10 can be downloaded here, heard directly from the FIR page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.”

Content Summary:

How to Write a Social Media Press Release, Why, and What It All Means

As a function of the Social Media Club, Chris Heuer and I were recently discussing Social Media Press Releases with a reporter at a PR trade magazine when we realized just how many people have yet to even learn about the fundamentals of social media. For example, as we were defining the building blocks of an SMR (social media release), Chris stopped and asked the interviewer if she knew what a “tag” was. That was a great question, it turns out, because the answer was no.

The Evolution of Social Media Press Releases – NMR Cast #9

Chris Heuer, Shel Holtz, and I recorded the latest edition of the New Media Release NMRCast for Shel’s award-winning For Immediate Release (FIR) podcast.

The New Media Release Podcast, episode 9 can be downloaded here, heard directly from the FIR page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast will not be included.

Blogger Relations – Forward Features My Latest Chapter in the Series


The latest installment of “Blogger Relations” has run over at Forward. Thanks to Erin Caldwell for publishing each chapter.

The previous article discussed, “Reaching the Blogosphere – Finding Bloggers in Your Market” using tools such as Technorati, Sphere, Google’s BlogSearch, Blogpulse, Alexa, CyberAlert, BuzzMetrics, Cymfony, and Umbria.

The new article explores how to identify the right bloggers for your market and how to best reach them and why they should even receive your news in the first place.

This Monday, 1 Afternoon, 2 Understand Social Media

Just a reminder that on Monday, 10/23, the Social Media Club is hosting its latest event, “From Social Media to Corporate Media.” I believe it’s almost sold out, so register asap. If you enter the code ‘IGETIT’ you’ll receive $50 off the ticket price.

SM2CM will offer an interactive workshop for high tech communications professionals. It will be held in SAPs lavish conference center in Palo Alto from 1 to 6 p.m.

From Social Media to Corporate Media, An interactive workshop for high tech communications professionals

Our news release regarding “From Social Media to Corporate Media” crossed PR Newswire this morning. The event is around the corner, so we hope to see you there!

Here’s the release:

PALO ALTO, CALIF. 10/17/06 – Social Media Club today announced its first workshop for high tech communications professionals. On October 23rd, From Social Media to Corporate Media (SM2CM), will offer an interactive workshop for high tech communications, PR, and advertising professionals to better understand Social Media. SM2CM will be held in SAPs conference center in Palo Alto from 1 to 6 p.m.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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