Broadcast journalism evolves with every new medium that emerges. Social media certainly opened the doors to new forms of content and distribution channels, but in the end, value, consistency and engagement separates those who find a long-term audience from those flail in obscurity. The market for relevant and compelling content is infinite, regardless of medium.
Credit: WireImage, Kevin Mazur – Mark Zuckerberg, Spotify CEO Daniel Ek, Snoop Dogg and Sean Parker
On stage during Facebook’s massive f8 developer conference this past September in San Francisco, Mark Zuckerberg introduced the world to frictionless sharing and the future of music. Freshly minted alliances with Spotify, Turntable.fm, Clear Channel, Rdio and many other services now feed the new “Music” dashboard that transforms friends into social DJ’s and music store clerks. In between their status updates, Facebook’s new frictionless sharing platform turns the news feed into a playlist that spotlights top songs, featured music services, and unknown gems creating a social soundtrack to everyone’s life. The result will naturally spark intrigue, dialogue, listening, and eventually new music purchases courtesy of Facebook’s inherent social effect.