Studying the impact of innovation on business and society

Tag: social blindness

People use social networks to connect with friends and family, sometimes brands

I have to be honest, the headline is a bit hypocritical. I spend most of my time helping businesses embrace the opportunity to understand customer needs and engage with them in ways that they appreciate and value. Contrary to popular belief however, everyday consumers aren’t flocking to social media to build relationships with their favorite brands or local businesses. The truth is that consumers are using the likes of Twitter, Facebook, Google Plus, et al. to connect with friends and…

Report: The Rise of the Social Advertising

To download the full Pivot report, please click here… We are entering the beginning of the end of the destination web as we have known it. Consumers increasingly spend time in social networks and less in their email inboxes and visiting traditional websites. As such, brands continue to race to social media sites in the hopes of connecting with consumers when their attention is focused on conversations relevant to those brands. Part of the challenge however, is earning the attention…

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