Guest post by Eric Schwartzman and Paul Gillin B2B social media marketing is particularly well suited for business-to-business lead generation. Business purchasing decisions are made by stakeholder committees with diverse priorities and a voracious appetite for details. Social media is the most efficient channel for committees of engineers, product developers, purchasing managers and marketers to self-educate, and a way for marketers to abbreviate sales cycles. B2B social media makes it possible for marketers to inform communities with greater fidelity and…