- December 15, 2010
- 66 Comments
With every day that passes, brand managers are learning the value of presence in social networks. The extent to which new media permeates a company’s fabric depends on where in the world the company is based, as well as the prevailing culture of its organization. What’s clear however, is that brands are paying attention.
Social media and our understanding of its promise are raw. I’ve always believed that media and ensuing behavior are evolving faster than our ability to master it. As such, it relegates us to an important, not menial role of student versus expert.