Posts Tagged ‘social currency’

I Like You, But Just Not in That Way

Part 7 in a series introducing my new book, The End of Business as Usualthis is not content from the book, this series serves as its prequel.

You like me, you really like me!

Not so fast.

The Information Democracy and Attention Economics

Minimalistic forms of self-expression masquerade as a new information economy. Instead, it’s a new information democracy that represents the greatest era for self-expression in history. What we say, however, defines the value of the social economy and our place in it.

If we are defined by our actions and words, essentially the currencies we exchange, the question is, are we investing in our social capital or social arbitrage?

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A Conversation About You, Social Currency and Social Capital

In February 2011, I have the privilege to speak at the lift conference in Geneva. But this isn’t about the conference as much as it is about an important subject that I’ve been asked to address. While this idea is nothing new to economists, theorists, futurists and other intellectuals around the world, my focus is on those who are unfamiliar with the role they play in an underground, but vital economy.

Video: Checking-in as a Form of Social Currency

In part six of a series of conversations that explore the state and future of social media, Chris Beck, founder of 26dottwo (@26dottwo), and I check-in with FourSquare and other geo-location networks. We review how these location-based networks open new channels and dynamics for online and offline connections. We also examine the nuances of “checking-in” as a form of social currency and implied endorsement. Essentially, there are cultural and economical aspects with tying your “personal brand” to the locales you visit. You lend your reputation and audience and over time, you will be increasingly rewarded for doing so. More on that subject here, “FourSquare Means Business: Have You Check-In Yet?

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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