Studying the impact of innovation on business and society

Tag: social currency

I Like You, But Just Not in That Way

Part 7 in a series introducing my new book, The End of Business as Usual…this is not content from the book, this series serves as its prequel. You like me, you really like me! Not so fast. Businesses are using social media to earn Likes and Follows, engage with customers, and the more progressive brands, are extracting insights from social and interest graphs to improve and personalize experiences and products. The quest for a larger install base of social consumers…

The Information Democracy and Attention Economics

Minimalistic forms of self-expression masquerade as a new information economy. Instead, it’s a new information democracy that represents the greatest era for self-expression in history. What we say, however, defines the value of the social economy and our place in it. If we are defined by our actions and words, essentially the currencies we exchange, the question is, are we investing in our social capital or social arbitrage? Connect with Brian Solis on Twitter, LinkedIn, Facebook ___ If you’re looking…

A Conversation About You, Social Currency and Social Capital

In February 2011, I have the privilege to speak at the lift conference in Geneva. But this isn’t about the conference as much as it is about an important subject that I’ve been asked to address. While this idea is nothing new to economists, theorists, futurists and other intellectuals around the world, my focus is on those who are unfamiliar with the role they play in an underground, but vital economy. I’m going to explore the undercurrent of social economics,…

Video: Checking-in as a Form of Social Currency

In part six of a series of conversations that explore the state and future of social media, Chris Beck, founder of 26dottwo (@26dottwo), and I check-in with FourSquare and other geo-location networks. We review how these location-based networks open new channels and dynamics for online and offline connections. We also examine the nuances of “checking-in” as a form of social currency and implied endorsement. Essentially, there are cultural and economical aspects with tying your “personal brand” to the locales you…

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