Posts Tagged ‘Social Media’
In recent times, I’ve noticed a rise in discussions around the “death of social business” and also an increase in alternative “fill in the blank but don’t use the word social” businesses. Some of those discussions have been hosted here recently. There’s strong merit to the discussions of course, especially those I’ve hosted (be sure to read the comments). But as an analyst tracking the evolution of social businesses and equally the cause and effect of digital transformation overall, I’m learning that the most advanced organizations see social not as a technology movement but instead one of culture and philosophy. Openness, collaboration, transparency, communication…these aren’t buzz words. Among those leading change, these words represent a way of business and it all starts with vision and the ability to see how relationships and experiences with customers and employees can improve or accomplish new and greater goals.
Guest post by Francisco Dao, noted tech author and founder of 50Kings
If you logged on to any of your social media accounts this past Monday you undoubtedly saw an outpouring of posts thanking our veterans for their sacrifice along with multiple links to the typhoon Haiyan disaster in the Philippines. As I scrolled through my feeds I started to wonder if the appearance of support was actually discouraging people from helping either group. How many people decided posting was enough? Have social media platforms become the ultimate example of the bystander effect where nobody does anything because they assume someone else will?
Guest post by Philip Sheldrake as a reply to Chris Heuer’s post, “Social Business is Dead! Long Live What’s Next!”
As he finished a game of Cut The Rope on his iPhone, my young godson asked what my phone was like when I was his age. I broke it down for him. I was in my twenties before someone offered to take north of ten thousand dollars for a basic digital camera, and not much less for a GPS device. And I got my first basic mobile phone (I explained that means just making phone calls and sending text messages) as I approached thirty.
Guest post by Michael Brito, author of Your Brand: The Next Media Company
There are four fundamental truths shaping today’s digital ecosystem, which I outline in my upcoming book, Your Brand: The Next Media Company.
Number one. There is a content and media surplus in the market place. There’s no shortage of advertising, marketing messages, mobile devices or social interruptions trying to command our attention, daily.
While I don’t always have the ability to say yes to writing forewords, I do find time now and then to do so. One of the conditions however is that I’m allowed to share my thoughts, unabridged, with you here. The latest is for a new book, Share This Too, released by Wiley, the publishing house that I also worked with on #WTF, #EOB, #Engage. Thank you to my good friend Paul Fabretti for the opportunity…
If you want to know the future of technology and its impact on society study how younger generations interact with one another today. With the sting of a face palm, you’ll experience a sheer rush of humility as you realize that everything you thought you knew about tech is simply nascent compared to the sophistication of digital natives. No matter how connected you are or how many followers or friends you have online, there’s a sense of artistry mashed together with counter intuitive behavior that just works.
In an era when media is largely created and broadcast by the few to the many, social media emerged to facilitate the co-creation of media in addition to creating it. While difficult to trace its origins, the philosophy of social media dates back to the mid-1990s. It wasn’t until the mid 2000s however, that businesses would encounter the idea of a new medium where brand democracy prevailed over brand dictatorship.
JESS3 and I debuted versions 4.0 and 4.1 of The Conversation Prism (TCP) recently to an overwhelming response. Thank you. The initial post was intended to share the evolution of the popular infographic along with the transformation of the social landscape over all. Over the years, new startups, sunsets, acquisitions, mergers, and shifts in trends and technology have played out in true Shakespearean fashion, which has made for truly dramatic theater.Excietment and turmoil aside, The Conversation Prism is in of itself, one of the industry’s most comprehensive visual studies of how we use networks and how that changes over time.
After almost two-and-half years, it is with great pleasure that I officially unveil the fourth edition of The Conversation Prism. Viewed and downloaded millions of times over, The Conversation Prism in its various stages has captures snapshot of important moments in the history and evolution of Social Media.
Guest post by Danna Vetter, VP, Consumer Strategies, ARAMARK
You’ve heard it all before. You do your research. You write the strategy. You set the goals and objectives. You train your community managers. You go live in two weeks.
Facebook announces Timeline.
You kick [insert EVERYTHING].
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.