Studying the impact of innovation on business and society

Tag: Social Media

The Most Influential Consumers Online are on Twitter

Twitter is a human seismograph and it represents a transformative channel where everyday people possess the ability to affect actions. The cloud of collective consciousness that houses our thoughts, experiences, and conversations is also a data trove for experts to measure and mine serendipitous and organized behavior and events. Twitter is less of a social network in its design and operation and more of a series of interconnected social nicheworks. It brings together disparately connected personalities linked through friendship, admiration,…

The Socialization of Business: Your Dirty Little Secrets are No Longer Secrets

If a conversation takes place online and you’re not there to hear it, did it really happen? Conversations do not fall into a black hole never to be heard again. And, there is no event horizon preventing their escape. The social effect is more powerful than we realize. The truth is that if one voice or a chorus of voices finds the right audience, not only will businesses realize that conversations are taking place, they will find a miraculous cure…

Social Media: It’s All Part of a Master Plan…or Is It?

Twitter presence…CHECK Facebook Brand Page…CHECK YouTube Channel…CHECK Socialized Business Strategy…TBD While showing up to the party represents a noteworthy effort, a bona fide social media strategy this checklist does not make. Creating presences, listening to conversations tied to keywords and superfluously responding to updates and questions creates a facade of engagement that is at best trivial. And, quite frankly, without a true investment of intention, attention and conviction (I.I.A.C.), we minimize the opportunity before us as well as the thoughts,…

Video: Bringing a Brand to Life in Social Media

We’re approaching the last bits in this series of conversations where Chris Beck, founder of 26dottwo (@26dottwo) and I examine the state and future of social media. In this installment we review the various aspects and formalities of bringing a brand alive, truly alive in social media. Everything begins with establishing the rules of engagement in order to define the boundaries, context, and objectives for conversations. Guidelines such as “don’t be stupid,” “use common sense,” “stay positive,” are not the…

REPORT: Facebook and the New Age of Privacy

It’s said that opposites attract. However, in social media, it’s quite the opposite. The idea of privacy and publicity are in fact at odds with one another. And at the heart of the matter, one social network is caught in the crossfire of sharing information and TMI (too much information). The line that separates privacy and openness remains undefined as it continues to shift as individuals learn important life lessons about the benefits and risks of living in public. As…

Video: From Social Graphs to Interest Graphs

In the next installment of discussions exploring the state and future of social media, Chris Beck, founder of 26dottwo (@26dottwo) and I review how relationships online are evolving from social networks to social “nicheworks” or contextual networks. In social media, how we connect with one another reflects our interests as well as our contacts. We’re adapting our definition of relationships to now also include a new, thinner layer of “relations” in order to refine our online experience as well as…

This is Your Time to Make a Difference: Engage or Die

We live in amazing times. Perhaps what makes it so special is that the present is rewriting the future for so many things held sacred over the years. So many industries, processes, politics, beliefs and myths clouded or seized our responsibility and capacity to force innovation and ultimately the change that is needed and long overdue. At the root of this however, is what fuels evolution and revolution… #you You helped define social media. You helped democratize the ability to…

Social Media’s Critical Path: Relevance to Resonance to Significance

If Social Media warranted a mantra, it would sound something like this, “Always pay it forward and never forget to pay it back…it’s how you got here and it defines where you’re going.” This intentional form of alternative giving is referred to as “generalized reciprocity” or “generalized exchange.” And, the idea of giving something to one person by paying another is credited to Benjamin Franklin, which contributes to the definition of “pay it forward.” The capital of this social economy…

CRM magazine Influential Leaders: The Engager

Reprint of CRM magazine, August 2010 Influential Leaders: The Engager by Joshua Weinberger (@kitson) Brian Solis blogs circles around you. He also posts, updates, and twitters faster than you can, helps develop graphics prettier than yours, and analyzes patterns in public discourse long before you ever see them show up as a Trending Topic. In short? Solis—as principal of consultancy FutureWorks, cofounder of the Social Media Club, speaking-circuit fixture, and best-selling author—is a content and communications machine. But Solis is…

Video: Is Social Media Burnout Imminent?

In part four of a series of conversations discussing the state and future of social media with Chris Beck, founder of 26dottwo (@26dottwo), we review the prospect of social media burnout or social network fatigue (SNF). We also explore the evolution of privacy and the willful exchange of what used to be private or sensitive information and content for the semblance of value and rewards. Those rewards could be as simple as reactions, responses I discuss these issues a great…

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