Studying the impact of innovation on business and society

Tag: Social Media

In Social Media, Consumers Offer Rewards to Deserving Brands

In social media, questions, and not answers, dominate the landscape for branded digital programs. Anyone who tells you otherwise, is misinformed. The answers that reveal strategy and direction are ours to discover, however it’s our responsibility to take the initiative to answer our own questions and accordingly, pave the roads for experimentation and experience. It is in these journeys where we learn everything and as such, become the experts we sought in our quest to seek direction and validation. As…

Report: Top 20 Brands on Twitter – April 2010

Twitter is a stream of incredible collective consciousness. Every day, people all over the world share their experiences through a truly personal lens, providing insight into the real-world experiences and observations that inspire conversations, define communities, and move markets – all in real time. Perhaps one of the most profound and largely untapped treasures in all of Social Media, Twitter indeed represents one of the world’s richest conversation mines. The openness of Twitter holds the information necessary to learn, adapt,…

With Social Media Comes Great Opportunity

I believe that Social Media represents in two words and five syllables, nothing short of a revolution within any business or any industry for that matter. And, for individuals, it represents the democratization of media and equalization of influence. It presents an equal opportunity platform to broadcast and publish at will, earning audiences and prominence that directly align with the level of individual participation and investment in engagement. The socialization of media affects and empowers more than personal brands however….

21 Tips for Using Twitter and Facebook for Business

Following is an abbreviated excerpt from Engage, a new book that helps businesses build, cultivate, and measure success in social media. Last year, Forbes magazine assembled a visual list for its Top 21 Twitter Tips to showcase business examples on how to use Twitter for marketing, service, sales, and ideation. The original compilation served as inspiration for a new list, one that helps businesses of all shapes, sizes, and focus embrace not only Twitter, but all social networks of relevance….

Engage: A Video Introduction

Engage helps businesses and brands build, cultivate, and measure success in the new web and it is now available online and hopefully in a book store near you. Please consider reading the book and if you find it helpful, please also help me share it with those who are looking to learn about social media and how it can help them in their work. This book and all that’s in it, was written with passion and dedication over the last…

The Future of Marketing Starts with Publishing Part 2

As social media moves from the edge to the center of adoption and practice, the future of marketing hinges on the ability for brands to evolve from the broadcasting of one-to-many sales and marketing messages to an authentic media company that creates and publishes meaningful and timely content. In Part 1, we examined the idea that every company is a media company: EC=MC, the various forms of pervasive media in the social Web, the need for editorial calendars, and how…

Can Social Media Help End Malaria? Let’s Find Out…

Sunday, April 25th was World Malaria Day and the United Nations is placing its hopes on you and the social graphs you’ve nurtured to finally end this deadly, yet preventable disease. You see, every 30 seconds, a child in Africa dies from malaria and every 10 seconds, another case is diagnosed. That might not mean a lot to you…I’m sure where you are right now is probably the furthest away from Malaria and Africa. But even where you are, right…

The State and Future of Twitter 2010: Part Three

In Part Two of The State and Future of Twitter, we reviewed Promoted Tweets and the new advertising platform and metric system that will test and hopefully strengthen the “interest graph” that connects individuals around relevant subject matter and eventually the ads that they might find relevant. In Part Three, we are going to review the news and ideas that erupted during the Chirp conference as well as the new features that position Twitter as “consumption media” and how it…

Q&A: Social Media Continues to Rewrite the New Rules of Advertising and Marketing

To celebrate the release of Engage!, I was recently asked to share my thoughts on how social media impacts the advertising landscape for the current issue of Winning the Web, a popular magazine related to Web marketing. While the discussion opens with a review of the state and future of online advertising, the discussion also looks at the overall tectonic shift in new media and the profound opportunities that are unfolding. With Ad:Tech San Francisco on the horizon, the timing…

Search and Rescue: How to Become Findable and Shareable in Social Media

Search isn’t an isolated experience. The act of looking for information is now fused with validation, which means the socialization of search will unite discovery with context and relationships. It all begins with where we purposely search for relevant content and also where we respond to interesting information that crosses our path. ComScore‘s most recent search engine ranking report offers new insight that will make us rethink how we publish content, increase its findability, and facilitate sharing. In comparing February…

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