Studying the impact of innovation on business and society

Tag: Social Media

Social Networks are Touchpoints for Customer Acquisition and Retention

Touchpoints serve as the point of contact between a buyer and a seller. As the race to socialize commerce escalates, these touchpoints represent the nodes that define the human network, connecting people across the social Web and uniting them around common interests, themes, and movements. While the technology to connect buyers and sellers on the social Web is universal, the architecture for true engagement is antiquated. Customers are flocking to the social web to not only connect with friends, family,…

Twitter Writes Its Own Success Stories

In January 2010, nearly 75 million people visited Twitter according to comScore. While that number seems remarkable, it represents only a fraction of what’s realistically attainable. I believe that Twitter’s growth, to date, is hindered not by its ambition nor potential, but by the company’s ongoing focus on competing priorities rather than showcasing how users can effectively communicate and excel on this unique platform. But that’s all about to change… Every day, millions of potential people are introduced to Twitter…

Q&A: Personal vs. Professional Branding in Social Media

Dan Schwabel is not only a personal branding expert, he’s someone I’ve come to know and respect over the years…and definitely someone I consider a friend.  We recently sat down to discuss Engage and the resulting interaction culminated in a wonderful discussion that explored the state of professional and personal branding in the era of new media. How do you define “Engage” and do you believe that people and business that fail to engage will cease to exist in the…

Twitter Gets an Extreme Home Makeover with Release of New Home Page

In July 2009, Twitter debuted a new home page to appeal to the early market majority who were suddenly introduced to the popular microblog, but not quite sure what to make of it. Version 2.0 of the home page spotlighted popular themes and conversations through trending topics and real-time search to lure new users into the service through context rather than technology. Almost nine months later, Twitter continues its race towards mainstream ubiquity with the release of a new home…

Redefining Viral Marketing

In September 2008 at Web 2.0 Expo in New York, I shared something that many, to this day, believe to the contrary, “There is no such thing as viral marketing.” The declaration was empathetic in its direction to those marketers who have been on the receiving end of directives instructing them to create and unleash viral content. In parallel, the statement was aimed at those decision makers who assign such projects. Content, no matter how brilliant, creative, abstract, or controversial,…

Twitter and Facebook: The New Tools of Productivity or Distraction

The argument is strong on either side of the case: do social networks increase or decrease productivity on the job? It’s a landmark case where the decision will ultimately determine the fate of business within respective online communities of influence. Perhaps however, it’s also a decision that we may never realize. On one side, the focus of employees and the output of their time and energy, is essential to the livelihood of the company that employs them. Unregulated distractions, especially…

Q&A: Culture Shock, How Social Media is Changing the Culture of Business

Good friend JD Lasica asked me to answer some fantastic questions for a post he published in celebration of Engage. I poured so much of myself into the responses, that I felt it was worth sharing here with you as well. Many of the lessons and observations below are important for you as a champion, decision maker, entrepreneur, or executive.  Social Media is not only changing how we communicate, we are also changing the culture of business from the outside…

Behaviorgraphics Humanize the Social Web

In 2007 Charlene Li, then at Forrester Research, now running the Altimeter Group, along with Forrester ‘s Josh Bernoff, Remy Fiorentino, and Sarah Glass released a report that introduced us to Social Technographics.  Forrester’s research segmented participation behavior on the social web into six categories, visualized through a ladder metaphor with the rungs at the high end of the ladder indicating a greater level of participation. Social Technographics were designed to help businesses engage in social media with a more…

Engage is Now Available at a Bookstore Near You

Following a special and unforgettable debut at SXSW Interactive, I’m excited and thankful to announce that Engage! is available at bookstores near you. When you invest so much into something that you believe will change the way people think, you can’t wait to tell the world. This book is written for you… It helps champions, decision makers, and executives understand the impact and potential of new media and how, when, where to integrate it into mix. It also helps you…

The Age of Social Networks

Social networks share a common ingredient in design and intent, the connection of people and the facilitation of conversations, sharing, and discovery. What they do not share however, are culture, behavior, and prevailing demographics. Each network is unique in its genetic and cultural composition and it is for that reason that we benefit by becoming digital anthropologists in addition to new media marketers. Demographics are distributed within all social networks, but only concentrated within a select few. Where specific demographics…

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