Studying the impact of innovation on business and society

Tag: Social Media

The Predictive Web

From intent to purpose… Good friend Jeremiah Owyang recently wondered whether or not the real-time Web was fast enough to keep pace with our insatiable appetites for information and connectivity. As such, Jeremiah introduced the emergence of what he refers to as the “Intention Web.” With event planning features, like Facebook events, upcoming.org, we’re starting to see people make explicitly public remarks on what they want to do, when, and with who.  Welcome plancast.com a startup by Mark Hendrickson formerly…

The Business of Social Media: B2B and B2C Engagement by the Numbers

I spend a great deal of time working within the B2B sector, among other things, and social media is a growing and or pervasive program within a comprehensive, integrated communications and service strategy. In almost every scenario I’ve encountered, executives, marcom and service executives, and brand managers have generally assumed that social and interactive activities and programming were ideally best suited for consumer applications. However, as we recently explored, in Social Media, it’s not just business, it’s business-to-business. Indeed, Social…

The Evolution of Social Media and Business

Social Media is fundamentally transformative and is rapidly evolving the architecture of business, communications, and the dissemination of information and influence. Today, there are businesses that engage in social media and those that do not. Those at least experimenting with the formidable, yet shifting landscape of intelligence and communication are learning how to adapt and connect in a new world of conversation, networking, and influence. Those that have yet to evaluate the opportunities and advantages for socialized marketing, service, sales,…

The Greatest Hits of 2009 Part X

Source: Shutterstock Happy New Year! Well, this is it. The final installment of the most read, shared, and discussed posts of 2009. I hope that Part X as well as the other nine parts help you to leap into 2010 with confidence, inspiration, and direction. Let the education and stimulus continue this year… The Greatest Hits of 2009 Part X 1. Is Facebook Losing its Coveted Demographic? 2. There’s an App for That: Mobile is the Next Frontier for Brand…

The Greatest Hits of 2009 Part IX

Source: Shutterstock Happy New Year! The closure of 2009 sparked a series of important news and events that only seemed to further the evolution of Social Media rather than subsiding and waiting for a new year. Your path in 2010 is defined by the knowledge you’ve amassed and embraced. It affects not only where you are, but where you’re going and how long it will take to get there. The Greatest Hits of 2009 Part IX 1. The Rapid Evolution…

The Socialization of Service and Relationships

Wherever the balance of influence falls in new media, without genuine, empathetic service, recognition, or reciprocity, we are only extending the very things that prevent us from forming meaningful connections. Connect with Brian Solis: Twitter, LinkedIn, Tumblr, Plaxo, or Facebook — Get the new iPhone app! — Click the image below to buy the book/poster: — Image Source: Shutterstock

The Greatest Hits of 2009 Part VIII

Source: Shutterstock Happy New Year! Welcome to 2010…this is your year. Let’s build upon the lessons we learned in 2009 in order to help us continue on our journey towards earned relevance. The Greatest Hits of 2009 Part VIII 1. The Second Life of Second Life 2. The Science of Retweets on Twitter 3. Teens Adopting Twitter 4. Social Media Accounts for 18% of Information Search Market 5. The Future of the Social Web 6. The Competition for Your Social…

Ideas Connect Us More than Relationships

Earlier in the year, I was invited to share my thoughts and observations on the state of and vision for socialized media and the networks that connect us. Shot in a mobile studio outside of the Austin Convention Center during SXSW09, I joined Gary Bolles to discuss the theory that ideas are the “ties that bind” us in social networking – over relationships. In the era of Web 1.0 and instant messaging, we assumed, in many cases, alter-egos rather than…

The Greatest Hits of 2009 Part VII

Source: Shutterstock As 2009 comes to a close, we’re inspired to take what we learned this year and apply it to the uncharted year that lies ahead. Our resolutions for 2010 must include learning and participation. With an open mind and an open heart, we can continue to learn, grow, and in turn, teach those around us to make 2010 a banner year for new media literacy and change. The Greatest Hits of 2009 Part VII 1. One in Five…

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