Posts Tagged ‘Social Media’

The Future of Interactive Marketing

Source: Shutterstock

Forrester recently released a new report tracking the future of US interactive marketing through 2014. Authored by Shar VanBoskirk, with Christine Spivey Overby, Niki Scevak, and Angie Polanco, Forrester predicts that interactive marketing is poised to grow at a 16% compound annual growth rate (CAGR).

Even though interactive marketing will approach $55 billion by 2014, the report also observes that not all industries will keep pace with this growth. Retail and financial services are expected to dominate the greatest share of all interactive marketing. Brand advertisers in industries such as consumer goods however, represent the most notable potential for growth.

Live Video Streams Go Mainstream

In April 2007, I wrote a series entitled “” that documented the transformation in user-generated online video from episodic content to live broadcasting. Over time the movement would come to be known as lifecasting, live streaming, or live casting, as it shared with viewers everything the Webcam captured, as it happened.

Since then, live streaming has evolved from nichecasting to mainstream broadcasting, with more and more individuals, and now celebrities and businesses, live casting video streams to viewers across the social Web. Most notably, two players to date dominate this space, (documented in my original segment) and

In Social Media, It’s Not Just Business, It’s Business-To-Business

Source: Shutterstock (edited)

As some social media experts are now starting to realize, businesses need a little bit more than relationships to justify their spend in conversational marketing. Relationships are difficult to forge and even more burdensome to measure. And while participation and engagement are part of a more effective interactive business communications program now, we can not neglect our responsibilities to the bottom line as well as our dedication to existing customers and prospects.

The Evolution of A New Trust Economy

Source: Shutterstock (edited)

Social Media is rooted in relationships, the dynamic interaction and collaboration between real people. We learned and continue to learn how to communicate in public forums, evolving our personal views on privacy and uncertainty as we transform from digital introverts to social extroverts.

This is our industrial revolution and its reward for participation is relevance. The socialization of online societies democratized the publishing industry and equalized influence.

Socialized Media: The Powerful Effects of Online Brand Interaction


As we’re learning, many updates on Twitter, Facebook and other social networks are actually invitations for answers regarding brands. We’ve also discovered that 44% of users readily share brand-related information with others. And, as action speaks louder than words, 48% of those who came into contact with a brand name on Twitter and 34% on other social networks went on to search for additional information on search engines.

Does this information in and of itself serve as an invitation for brands to engage?

On PR, Social Media and the Evolution of the Web with Robert Scoble

I recently visited good friend Robert Scoble, his lovely wife Maryam and their family in Half Moon Bay. It was an overdue trip, one without an agenda. It was a fleeting opportunity to catch up, talk a bit about the latest book, and also an excuse to have a fireside chat, literally, on the grounds of the Ritz Carlton (overlooking the 18th green and the Pacific Ocean.)

PBS MediaShift: Social Media Marketing

Mark Glaser (@mediatwit) is the executive editor of PBS MediaShift and also the host of 5Across. MediaShift serves as the guide to the future of the digital media revolution.

Over the years, I’ve followed Glaser’s work closely. His astute observation and poignant sense of distillation and direction help his readers and viewers understand change and evolution to make more informed decisions. Recently, we discussed the landscape, market, opportunity and pitfalls, and psychology associated with sponsored tweets, paid posts, disclosure and the new guidelines proposed by the FTC.

The Benevolent Acts of Reciprocity and Recognition

Source: Shutterstock

I believe if Social Media warranted a mantra, it would look something like this, “Always pay it forward and never forget to pay it back…it’s how you got here and it defines where you’re going.”

This is the credo I live by and something that has only been reinforced as part of my daily regiment, online and in the real world.

Read More

Finding Influencers in Social Media

Source: Shutterstock

Guest post by Dan Zarella, author of “The Social Media Marketing Book,” published by O’Reilly.

When you’re trying to find targets for a social media marketing campaign, you should be looking for two types of people, influencers and audience. Your audience is the people you’re trying to sell to, this is a wide swath of potential users, clients or customers. They may or may not be heavily involved in social media and they may or may not have large followings. Your influencers are the people your audience listens to. They are actively engaged in the social web and can communicate with lots of people. They are the vector for your contagious messages to spread through, to reach your audience you should seed your campaigns to your influencers.

The Social Media (R)evolution: Your Time is Now

Source: Shutterstock

The Future of the Social Web is here today and we’re learning that engagement is not a matter of if or when, but to what extent, how and what value can we deliver and derive from it. The Social Web is much more than a window into information and interaction, it is a completely transformative medium that is changing how we forge relationships, interact with one another, and distribute and discover information. In many ways, the online social revolution is reminiscent of the Industrial Revolution.


Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Relevance by Brian Solis
  • Düsseldorf to SFO - skimming the clouds
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo