Studying the impact of innovation on business and society

Tag: Social Media

We’re Spending More Time with Social Media: Advertisers Follow

Source: Shutterstock The attention dashboard is rapidly emerging as the online hub for sharing and discovering information, connecting us to people, content, and events in real-time. According to research, we’re already spending more time in social networks than we are in email. New studies are only fortifying these findings, documenting an increase time spent specifically in Social Media and blogs. In fact, the Nielsen Company reports reports that time spent on social networks and blogs accounted for 17 percent of…

Attention Companies: Your Next Big Idea Will Come from Us

Guest post by Corvida Raven (Oprah of the Web). Read her on She Geeks | Follow her on Twitter Using social media isn’t just important, it’s life changing Do you realize that we are the reason you “make” a living? Your passion, your ideas, your marketing skills…that’s all just a bonus at the end of the day. Your services solve our problems. We are the reasons for your success. Your fans, your tribes, your family. However, you have to listen…

The Psychology of Twitter with Dr. Drew

Twitter is a phenomenon unto itself. Which is why, in the study of Social Media, Digital Anthropology and Sociology prevails. Technology indeed facilitates interaction while also introducing us to nuances that transcend the parameters governing natural conversations and asynchronous dialogue into new forms of conversational threads and networks. Twitter is among those networks actively studied by many (myself included) as it seemingly defies the laws of natural flow and engagement.  The foundation that makes Twitter work is also the very…

In Social Media, Collaboration is King

Guest post by Becky Carroll: Read her blog | Follow her on Twitter Source: Shutterstock In the past, it was somewhat difficult to have true customer conversations. We were able to solicit customer feedback, but we weren’t always good at responding. The fact is, we didn’t have a good way to easily get back to customers with resolutions to problems or closure to suggestions. Customers would feel they were sending their comments and concerns into a “corporate black hole”, never…

NSFW: When Social Networks are Blocked for Your Own Good

Source: Shutterstock In Social Media, we indeed cast digital shadows. We are what we tweet and in the era of equalized influence and democratized digital content distribution, our reputation does in fact precede us. The very tools we use to satisfy our quiet flirtations with vanity as we channel our inner micro celebrity are in actuality the same platforms that can also unravel the fabric of our stature. Why does Social Media seem to lower our guard? Why do we…

Market Engagement Optimization (MEO) and Net Trust Score

guest post by Chris Heuer, Creative Catalyst with AdHocnium, Director of iStrategy Labs SF and Founder of Social Media Club Source: Shutterstock The Problem with Marketing (and markets because of it) For over 15 years I have been looking at the world of marketing, advertising and public relations and seeing things a bit differently. I was not alone. Countless others also saw the real need for systemic changes, or dare I say reform, across the board. The fundamental challenge became…

Social media consultants: A call to action

Guest post by Jennifer Leggio, Read her blog | Follow her on Twitter Source: Shutterstock If you’re dubbed a social media expert these days it’s almost like getting marked for professional death. It’s become even more popular to deny social media expertise as it has to claim faux expertise. Which means that the snake oiliest of the social media expert types have tried to give themselves a bit more oomph: they use the term consultant. Social media expertise in general…

The Conversation Prism: The Landscape for International Social Networking

As Web 2.0 and Social Media became globally pervasive, the landscape proved expansive, overwhelming, and bewildering. It required a social cartographer in order to visualize its grandeur. Thus, in August 2008, the original Conversation Prism was born with the help of Jesse Thomas of JESS3. The Conversation Prism continues to rapidly evolve as social networks emerge, merge, and vanish. In fact, Jesse Thomas and I are already hard at work mapping version 3.0. One thing that we cannot overlook is…

Stop Talking About Social Media and Go Do It Already

Guest post by Louis Gray, @louisgray Credit: ShutterStock Social media can be an incredible tool, both for producing and consuming incredible amounts of information. Over the last few years, there is no question that an unprecedented change has taken place, putting tools for publication and discovery in the hands of everyone – from simple text to photos and video. Social media tools are changing businesses in terms of how they can connect with customers, partners, peers and even the competition….

Putting the Public Back in Public Relations is Now Back in Stock

Credit: Frank Gruber via Flickr When Deirdre Breakenridge and I initially heard that book stores were reporting that Putting the Public Back in Public Relations was out of stock, we suspected a distribution hiccup was at root of the issue. While it’s never good news to hear that customers cannot get their hands on the very object in which we dedicated and invested over a year of our lives, Deirdre and I were elated to learn that the month-long dry…

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