Posts Tagged ‘Social Media’
Good friend Richard Binhammer of Dell (@richardatdell) reached out to let me know that the company is releasing the latest financial figures for its @DellOutlet account on Twitter tonight.
Last December, the company generated over $1 million in revenue through @delloutlet by posting special offers and also nurturing customer relationships on Twitter. Today Dell reported over $2 million in sales through its popular @delloutlet presence. @delloutlet currently boasts close to 625,000 followers seeking exclusive deals available only on the micro community.
This post is long. If you prefer a Word or PDF version, please click here to download. Please take your time…Read it. Breathe it in. Live the change you wish to see.
If you have not yet done so, please buy this book, it will only help you…”Putting the Public Back in Public Relations.”
Modern Public Relations was born in the early 1900s, although history traces the its roots and origins of practice back to the 17th century. Two years ago, the press release celebrated its 100-year anniversary.
Are we seeing the Twitterverse through rose colored glasses?
In January 2009 I pondered whether or not Twitter was a viable conversation platform. After all, Twitter is one of the darlings of Social Media and it is conversations and the democratization of content that fuel the rapid expansion and adoption of social tools and services.
When I attended TWTRCON in San Francisco and also the 140 Twitter Conference in Mountain View recently, the intent of businesses was perspicuous. Speakers and attendees were on hand to actively share, inquire, and learn about how to increase visibility, engagement, and brand presence on Twitter and other social networks.
Equally paramount was the division of those who believe they’re already successful on Twitter and those who have yet to discern measurable value for the long-term.
I just read an interesting report published by Nielsen that examines time spent on multiple Social and Micro Networks. The study compares total minutes in April 2009 compared to April 2008. The results are not as much surprising as they are revealing.
According to Nielsen, total minutes spent on social networking sites has increased 83 percent year-over-year.
Twitter connects people through a rich and active exchange of ideas, thoughts, observations, and interests in one, highly collaborative and promising ecosystem. The Twitterverse advances micro interaction and connections through an expanding network of applications, engendering the potential for macro reach and resonance online and IRL (in real life).
Following the recent debut of The Conversation Prism v2.0, Jesse Thomas (@jess3) and I proudly introduce an alpha version of The Twitterverse. While the landscape for Twitter approaches 1,000 different applications, this map visually charts the important tools to help communications, service, marketing, and community professionals more effectively navigate, engage, analyze and measure participation on Twitter.
What follows is the unfiltered version of my latest TechCrunch post, “This is Not a Sponsored Post: Paid Conversations, Credibility & The FTC.“
Credit: Kevin Dooley
In the eyes of imaginative and opportunistic advertisers and marketers, bloggers and online influencers are the new celebrities and athletes. Brands are showering them with endorsement deals rich with products, cash, trips, exclusive access to information, and VIP treatment each and every day, creating a new genre of star spokespersons.
Following the solo media vs. traditional media race that led Twitter into both relevance and irrelevance, the result is that the carefully guarded community and its unique culture are now permanently altered – for better or for worse.
According to estimates sourced by Engadget Editor-in-Chief Ryan Block, Twitter grew by 1.2 million users simply as a result of the “Oprah-effect.”
TechCrunch’s MG Siegler also explored the process for estimating Twitter’s path into the mainstream.
As Twitter and Facebook compete for your attention and social status, there’s another story that serves as the undercurrent for something much more important, a fully pervasive and functional social operating system (OS) that serves as a open platform to connect you, your content, updates, and activity to your friends, peers, and followers across your social graph, regardless of network, browser, or device.
If there’s one person who has rocked the Web to create their own destiny, Gary Vaynerchuk would rank among the top of the list. Best known as the host of WineLibraryTV, he is also a world renown motivational speaker as well as the director of operations at Wine Library. He helped the family business grow from $4 million to over $50 million in revenue per year.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.