Studying the impact of innovation on business and society

Tag: Social Media

Active Listening on the Social Web; It’s Overrated

by Michael Brito Getty Images Wikipedia tells us that active listening is an intent to “listen for meaning”. Others suggest that active listening should “focus on who you are listening to, whether in a group or one-on-one, in order to understand what he or she is saying.” These are excellent definitions. But as it relates to customer interactions on the social web, active listening is only one half of the equation. Take for example, this brief illustration. A man gets…

Everything You Never Knew About Facebook

Shot at SXSW While I’m currently in the midst of writing my next book, I stumbled across some very interesting and useful statistics that offer a glimpse into Facebook behavior and activity as well as the state of the Facebook platform. I believe that they reinforce many of our hunches and assumptions and also introduce facts that may alter the ingredients of your next Social Media initiative. General: Facebook has more than 250 million users 120 million users log on…

I’m Not Talking to You

Credit: Natalie Dee Social Media continues to fascinate me. If you stop and think about it for a moment, we’re presented with something special…something almost too simple to appreciate. Essentially, we have been given a gift – a looking glass into the thoughts, opinions,  feedback, and dialogue that represents a snapshot of market sentiment and behavior. So, what do we do with this gift? A few, but growing faction of businesses realize the value in listening and learning. Others focus…

May I Have Your Attention Please

I would like to take this moment to make an ambiguous announcement of sorts. While I’m currently in the throes of spreading the word about my new book with Deirdre Breakenridge, “Putting the Public Back in Public Relations,” I’ve also launched into the development of my next book. I’ll let you know more very soon… In order to provide you with the most relevant and timely insight and perspective on the social economy, I’ve asked some good friends to stop…

I’d Like to Take a Moment

Credit: Tim Lloyd Photography You’ve probably noticed a few things different here… I’d like to take a moment to recognize someone for his exceptional dedication and hard work over the last several months. Frederick Townes of W3 EDGE is the creative genius responsible for the new, stylish (and overdue) exterior here at PR 2.0. I’m very thankful for his help and artistry and I highly recommend Frederick and his team. W3 EDGE is a new media oriented creative agency providing…

Identifying and Connecting with Influencers

Source: Shutterstock I recently was invited to keynote the Ragan New PR and Social Media conference in Chicago where I met some truly amazing people doing some truly incredible things in the world of enriched communications. Following my presentation, I was asked to share my thoughts for identifying influencers and also the associated methodologies and strategies that serve as the governance for meaningful communications also known as the rules of engagement. Also, I should point out that my use of…

Channeling Our Inner Celebrity Through Twitter and Social Media

After I finish the new (unannounced) book that I’m feverishly writing, I plan to finally pursue “Internet Famous – The rise of micro celebrity and the end of privacy.” Alexia Tsotsis (disclosure, she’s a dear friend) recently wrote an intriguing article at the LA Weekly entitled, “Is All of Hollywood the Bitch in Twitter’s Sex Tape or Just P. Diddy?” She links to a recent article written by A.J. Keen, author of the controversial book, Cult of the Amateur, in…

Casting a Digital Shadow; Your Reputation Precedes You

Credit: Geekadam While speaking at the intimate and immensely valuable Zappos Insights event (Zappos Live), I shared thoughts of how the culture of any company or brand is as strong as the individual personification of it. Everything starts and fortifies with you. Your actions and words online are indeed extensions to how people interpret, perceive, and react to the brand your represent. Concurrently, you also represent your personal brand – the digital identity that’s established through the collection of digital…

Collecta Turns Internet’s Ocean of Data into a River of Real Time Information

I’m blogging from the Real-Time Stream event in Redwood City, California organized by TechCrunch. I will share more of my thoughts and observations in a series of posts at a later time – there’s just so much too process in “real time.” Let’s just say that the future of search, streams and the concept of the “Now Web” is blindingly bright. One of the presenting companies here is Collecta, a new take on Web search, social aggregation, and real-time aggregation…..

The Decline of Traditional Advertising and the Rise of Social Media

Forrester Research released its five year forecast that estimates interactive marketing spending from 2009 – 2014. Forrester predicts that interactive marketing in the US will near $55 billion and represent 21% of all marketing spend by 2014 and will include search marketing, display advertising, email marketing, social media, and mobile marketing. More significantly however, overall advertising in traditional media will continue to decline in favor of less expensive, more effective interactive tools and services. Forrester analyst Shar VanBoskirk alerts marketing…

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