Guest Post by Shannon Paul, Read her blog | Follow her on Twitter Image Credit: Gakuranman Content may be king, but it won’t ever get the royal treatment outside the confines of your company’s website unless its dressed for success with a killer headline and description to match. A lot of interest can be generated with great content and some proper positioning. Positioning, in this case means solid headlines and descriptions to accompany the content at a variety of access…
Breathing New Life into Virtual Worlds
Source And you thought Virtual Worlds were so passé…a new study suggests that virtual worlds may be getting a second life. In 2007-2008, many brands and companies flocked to Second Life to build a virtual presence, which spiked, peaked, and created somewhat of a backlash and ultimately a bit of a retreat in the process. By mid-2009, virtual worlds were realizing a comeback of sorts. In July 2009, virtual worlds consultancy kzero.co.uk reported that membership of virtual worlds grew by…
Active Listening on the Social Web; It’s Overrated
by Michael Brito Getty Images Wikipedia tells us that active listening is an intent to “listen for meaning”. Others suggest that active listening should “focus on who you are listening to, whether in a group or one-on-one, in order to understand what he or she is saying.” These are excellent definitions. But as it relates to customer interactions on the social web, active listening is only one half of the equation. Take for example, this brief illustration. A man gets…
Everything You Never Knew About Facebook
Shot at SXSW While I’m currently in the midst of writing my next book, I stumbled across some very interesting and useful statistics that offer a glimpse into Facebook behavior and activity as well as the state of the Facebook platform. I believe that they reinforce many of our hunches and assumptions and also introduce facts that may alter the ingredients of your next Social Media initiative. General: Facebook has more than 250 million users 120 million users log on…
I’m Not Talking to You
Credit: Natalie Dee Social Media continues to fascinate me. If you stop and think about it for a moment, we’re presented with something special…something almost too simple to appreciate. Essentially, we have been given a gift – a looking glass into the thoughts, opinions, feedback, and dialogue that represents a snapshot of market sentiment and behavior. So, what do we do with this gift? A few, but growing faction of businesses realize the value in listening and learning. Others focus…
May I Have Your Attention Please
I would like to take this moment to make an ambiguous announcement of sorts. While I’m currently in the throes of spreading the word about my new book with Deirdre Breakenridge, “Putting the Public Back in Public Relations,” I’ve also launched into the development of my next book. I’ll let you know more very soon… In order to provide you with the most relevant and timely insight and perspective on the social economy, I’ve asked some good friends to stop…
I’d Like to Take a Moment
Credit: Tim Lloyd Photography You’ve probably noticed a few things different here… I’d like to take a moment to recognize someone for his exceptional dedication and hard work over the last several months. Frederick Townes of W3 EDGE is the creative genius responsible for the new, stylish (and overdue) exterior here at PR 2.0. I’m very thankful for his help and artistry and I highly recommend Frederick and his team. W3 EDGE is a new media oriented creative agency providing…
Identifying and Connecting with Influencers
Source: Shutterstock I recently was invited to keynote the Ragan New PR and Social Media conference in Chicago where I met some truly amazing people doing some truly incredible things in the world of enriched communications. Following my presentation, I was asked to share my thoughts for identifying influencers and also the associated methodologies and strategies that serve as the governance for meaningful communications also known as the rules of engagement. Also, I should point out that my use of…
Channeling Our Inner Celebrity Through Twitter and Social Media
After I finish the new (unannounced) book that I’m feverishly writing, I plan to finally pursue “Internet Famous – The rise of micro celebrity and the end of privacy.” Alexia Tsotsis (disclosure, she’s a dear friend) recently wrote an intriguing article at the LA Weekly entitled, “Is All of Hollywood the Bitch in Twitter’s Sex Tape or Just P. Diddy?” She links to a recent article written by A.J. Keen, author of the controversial book, Cult of the Amateur, in…
Casting a Digital Shadow; Your Reputation Precedes You
Credit: Geekadam While speaking at the intimate and immensely valuable Zappos Insights event (Zappos Live), I shared thoughts of how the culture of any company or brand is as strong as the individual personification of it. Everything starts and fortifies with you. Your actions and words online are indeed extensions to how people interpret, perceive, and react to the brand your represent. Concurrently, you also represent your personal brand – the digital identity that’s established through the collection of digital…
