Posts Tagged ‘Social Media’

The Socialization of Your Personal Brand – TOC

In the era of the Social Web, practically everything we create and share online is open to public discovery, interpretation, and feedback – positive, neutral and negative. While we can’t control perception, we can control what we share online. This series is about education and insight into how the real world works with the information that is available to them and how you can help cultivate and shape a powerful, personal brand online.

The Socialization of Your Personal Brand – Part III


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Part three of a three-part series…

Your Brand vs. the Brands You Represent

Whether we believe it or not, everyone within an organization is at some level, responsible for Public Relations. Everything we do, online and offline, builds the public perception of not only our personal brand, but also of the organization we represent.

The Socialization of Your Personal Brand – Part II


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Part two of a three-part series…

Defining Your Online Persona

The Social Economy is defined by the exchange of ideas and information online, and in the real world, and is indexed by the dividends earned through new opportunities and alliances. Relationships are the new currency of the Social Economy as they fuel and extend interaction, insight, and loyalty, and in turn, contribute to the social capital of the individuals who actively invest in their personal branding portfolio.

The Socialization of Your Personal Brand – Part I


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In the era of the Social Web, practically everything we create and share online is open to public discovery, interpretation, and feedback – positive, neutral and negative. It sounds sensational and perhaps a bit ominous, but it’s not meant to serve as a deterrent. It’s only intended to introduce the subject and the context of this subject as well as raise awareness for the need to be proactive about cultivating and managing your brand and your reputation.

PR is Not Dead


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Stop the presses…there’s another “PR is Dead” meme that’s circulating the blogosphere again. This time, all that’s new is that many bloggers are revealing that they prefer discovering new and interesting products on their own and breaking the news before anyone else.

Welcome to the news business.

Any print or broadcast news reporter would say the same thing, and honestly, it’s the competition and desire to break news first that’s driven the business for over 100 years.

Introducing The Conversation Prism


Last year, Robert Scoble and Darren Barefoot debuted the Social Media Starfish to visualize and document the rapidly evolving landscape for social tools, services, and networks.

If you work in marketing, public relations, advertising, customer service, product development, or any discipline that’s motivated, shaped, and directed by customers, peers, stakeholders and influencers, monitoring and in some cases, participating in online conversations is critical in competing for the future.

SEC To Recognize Corporate Blogs as Public Disclosure, What This Means for Wires and Press Releases

Note: This post originally ran on TechCrunch, “SEC To Recognize Corporate Blogs as Public Disclosure. Can We Now Kill the Press Release?

Here’s the director’s cut, “SEC To Recognize Corporate Blogs as Public Disclosure, What This Means for Wires and Press Releases”

For several years, Sun CEO, Jonathan Schwartz has lobbied the SEC to allow disclosure of financial information through corporate blogs. In a landmark announcement, it seems that Mr. Schwartz may indeed get his wish, and with it, a historical decision that could break the age-old shackles that bound businesses to traditional media and distribution channels in order to satisfy full disclosure.

Comcast Cares and Why Your Business Should Too – The Socialization of Service


Bradley C. Bower for The New York Times
Frank Eliason, digital care manager at Comcast

There’s certainly no shortage of discussions in the blogosphere that examine and spotlight companies that are listening to brand-related conversations across the Social Web to improve customer service, retention, and loyalty. But, when the New York Times decides to profile the emerging and critically important trend of two-way dialog between company representatives and stakeholders, we actually begin the process of crossing the chasm into the mainstream.

Sprout Adds Fuel to the Widget Economy


Sprout is a new, very cool service that lets everyday people create portable widgets for embedding on Web sites, blogs, and in social networks.

I was originally introduced to the service at DEMO08 in January and was immediately blown away.

We live in the widget economy and people today are empowered and compelled to lift and place encapsulated content and experiences from one place to another, however and whenever they’d like. With SproutBuilder, you can now build your own custom, portable and embeddable widgets featuring the Web content, links, gadgets, and capabilities you desire as simply as designing a flyer in Word.

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The Essential Guide to Social Media Translated into French

Francois Ramaget of Aspect Consulting translated The Essential Guide to Social Media into French and has made it available as a free download here. Thank you Francois!

The Essential Guide to Social Media is a “quick start” overview of how to listen and participate in social media and new media marketing.

Last year, Yuri Aksyonov translated The Social Media Manifesto into Russian. You can find it here.

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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