Posts Tagged ‘Social Media’
Bradley C. Bower for The New York Times
Frank Eliason, digital care manager at Comcast
There’s certainly no shortage of discussions in the blogosphere that examine and spotlight companies that are listening to brand-related conversations across the Social Web to improve customer service, retention, and loyalty. But, when the New York Times decides to profile the emerging and critically important trend of two-way dialog between company representatives and stakeholders, we actually begin the process of crossing the chasm into the mainstream.
Sprout is a new, very cool service that lets everyday people create portable widgets for embedding on Web sites, blogs, and in social networks.
I was originally introduced to the service at DEMO08 in January and was immediately blown away.
We live in the widget economy and people today are empowered and compelled to lift and place encapsulated content and experiences from one place to another, however and whenever they’d like. With SproutBuilder, you can now build your own custom, portable and embeddable widgets featuring the Web content, links, gadgets, and capabilities you desire as simply as designing a flyer in Word.
Francois Ramaget of Aspect Consulting translated The Essential Guide to Social Media into French and has made it available as a free download here. Thank you Francois!
The Essential Guide to Social Media is a “quick start” overview of how to listen and participate in social media and new media marketing.
Last year, Yuri Aksyonov translated The Social Media Manifesto into Russian. You can find it here.
You’ve heard of Intel Inside, the now legendary marketing program that intelligently convinced consumers to make purchasing decisions based on the chip that powered their PCs. Now, I’m proud to introduce the new Intel Insiders program, a new initiative that extends the company’s genuine intention of reaching and engaging with people, while freely trusting the brand’s future to the very people who can and will shape it.
Just a bit ago, I wrote a post covering my favorite tools for monitoring conversations on Twitter.
I’d like to add one more to the bunch. Recently launched Summize is similar to TweetScan, but also unique in its capabilities and in turn, changes how we may view Twitter search. At the very minimum, it’s a basic search tool that operates similar to how you would naturally search in Yahoo or Google. Both tools bring Twitter alive and expose the layers of conversations taking place that matter to your personal life, your professional brand or the companies/products you may represent.
New media is forcing the rapid evolution of communications and is reinventing the science of public relations into the art of “personalized” relations. And, with micromedia further refining and improving how we communicate with each other, PR is going to learn the hard way, that the days of blasts and untargeted spam pitching will get us nowhere with today’s influencers.
Thank you to Erick Schonfeld and Michael Arrington for giving me the opportunity share my vision, and experience, on the evolution of the press release on TechCrunch.
There’s certainly no shortage of opinions on where we are and where we need to be in order to improve the working relationships between PR and bloggers, journalists, and analysts and the brands we ultimately represent – including our own.
There are just better ways to share information, and hopefully, this post helps you.
In the rapidly shifting era of blogger and media relations, we can expect one thing to occur as we forge ahead, mistakes. It happens to the best and the worst of us.
This isn’t a generic post on how not to make mistakes, or if you do, how to apologize, per se. This is an example of true transparency and public soul searching that will hopefully help and inspire PR practitioners, journalists, and bloggers to learn from the mistakes of others – and hopefully work together when unintentional or harmless mistakes are made.
As each day passes, we’re presented with new information that documents the decline of traditional media in favor of online counterparts and new media competitors. It seems that newspapers are among the hardest hit with circulation and print advertising down – forcing layoffs across the country.
The Newspaper Association of America (NAA) recently released a study showing newspaper Web sites attracted an average of about 66 million unique visitors in the first quarter, up about 12 percent over the same period a year ago.
Have you ever met someone so energetic, positive and incredibly smart – someone who exudes passion and someone who “gets it” in an inspirational way?
I’m lucky to know one such person, Deirdre Breakenridge, and she has just published a new, must-read book, PR 2.0: New Media, New Tools, New Audiences. I’m honored to have my ideas, philosophies, experiences, and vision shared throughout the book. I’m even more humbled to have been asked to contribute the foreword.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.