Posts Tagged ‘Social Media’

Distributed Conversations and Fragmented Attention

There’s an incredible discussion circling the blogosphere aka The 250 aka The Echo Chamber regarding distributed conversations and the potential loss of control of our content.

Normally I don’t let myself get caught up in every popular meme cycle, but this is a informative and important conversation and personally I think it’s worth your time. And, it just so happens to be a natural extension to my recent post, “Ladies and Gentlemen, The Conversation Has Left the Building,” which explores how conversations are slowly migrating away from blogs and moving to micro social networks such as Twitter, Pownce, Jaiku, FriendFeed, and now, Shyftr (more on Shyftr later).

Will The Real Social Media Expert Please Stand Up?

Social Media is everything you know and nothing about what you think or do in marketing. Sounds strange eh? It’s true though.

Think about how you approach marketing campaigns today and the picture will become a bit clearer.

- You evaluate target demographics.

- Develop strategic messages.

- Conduct an audit or focus group.

- Revise messages and fine-tune the plan.

- Determine the broadcast mechanisms to push your content.

- Go live.

The Evolution of the News Business – Did the New York Times Miss the Point?

The Business of News

Chapter I – The Town Crier

Chapter II – The Printing Press and Newspapers

Chapter III – Radio

Chapter IV – Television

Chapter V – The Web

Chapter VI – Mobile Alerts

Chapter VII – Blogs

Making Mistakes in Social Media Marketing

We all make mistakes. It’s amazing how much saying sorry helps. But even saying sorry doesn’t fix those affected 100%.

We’re all learning together, at least those of us who don’t pretend we’re already experts.

Making mistakes in Social Media Marketing is a lot like sticking daggers into a wooden fence. Just because you apologize and pull them out, they still leave the visible scars for others to see, feel, or point to. Sometimes apologies help people feel better, but they don’t fix perception, which is everything in Social Media. Thinking before engaging is critical to establishing and maintaining meaningful relationships. This is after all, about people.

Perception is Everything

It’s not just about what you want me to think, it’s about what I hear and in turn, share with others.

You can help shape my perception and perhaps, even influence it, but my perception is defined by my experiences, thoughts, beliefs, predispositions, and personal agenda.

Tell me again why I should listen to you?

Connect with me on Twitter, Jaiku, LinkedIn, Pownce, Plaxo, FriendFeed, or Facebook.

How Should I Read This? Is This the Future of Social Media Marketing?

Dear Brain solis, (Yes, notice the typo. I’m a smart guy, but I haven’t flirted with changing my name yet.)

XXXX provides holistic and synergistic blend of traditional online marketing and emerging social media based buzz marketing (wait, is that one sentence? And, is this a new category, Emerging Social Media Based Buzz Marketing?!), to help its clients derive maximum value from their marketing dollars.

Keep on Rocking in the Free World – Why I Blog

For the past year 18 months, I’ve been part of the Social Media Collective, a group of forward-thinkers sharing their thoughts, ideas, vision and observations on the rapidly evolving New Media and Social Media landscapes. The community is simply called, SocialMediaToday and it’s a tremendous resource for veterans and emerging professionals alike.

Co-Founders Jerry Bowles of Enterprise Web 2.0 and Robin Fray Carey of Carey Publishing Group have done a wonderful job of aggregating great voices into one action-packed place for everyone to share and learn together.

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IABC, SNCR Take Lead in Standardization of Social Media Release

Today, along with Shel Holtz, Chris Heuer, Todd Defren, Shannon Whitley, and the Society of New Communications Research (SNCR), we are officially announcing that the IABC will take a leadership role in the Social Media Release Workgroup.

Through cooperation with IABC and SNCR, the Workgroup receives an incredible boost in resources and visibility to help define real world standards and provide usable and helpful resources for PR professionals to understand the intentions and role of SMRs and how to create and distribute them.

Wire Services Bypass Bloggers and Journalists

Whether you like it or not, the headline is true…

Looks like I wasn’t the only one to receive an interesting email from BusinessWire, ReadWriteWeb already ran a story about it.

BusinessWire is a press release wire service that, among other things, is one of the largest players in the industry for distributing news and content between PR and journalists, analysts, bloggers, investors, and other wire subscribers.

Alltop Aggregates Influential Voices Across the Web

I was alerted earlier by good friend Todd Defren, that I have been included in the Alltop index of top sites on the Web.

Wow, thank you! I don’t know what to say. It’s a pretty incredible group of voices and I’m more than flattered to be included.

So, allow me to officially introduce Guy Kawasaki‘s latest startup, Alltop.


Guy at last year’s Gnomedex

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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