Posts Tagged ‘Social Media’
I was alerted earlier by good friend Todd Defren, that I have been included in the Alltop index of top sites on the Web.
Wow, thank you! I don’t know what to say. It’s a pretty incredible group of voices and I’m more than flattered to be included.
So, allow me to officially introduce Guy Kawasaki‘s latest startup, Alltop.
Guy at last year’s Gnomedex
I guess I must have been running a bit too fast lately, because I missed the fact that “The Social Media Manifesto, The Future of Corporate Communications,” made the finals for THE SEMMYS. Had I known, I would have asked for your help during the voting process
THE SEMMYS tracks and ranks the year’s best posts in search engine marketing. Quite honestly, I was happy to be included in the finals. The manifesto finished as a runner up to “The Social Media Manual: Read Before You Play,” by Muhammad Saleem, Search Engine Land.
Social Media Starter Pack
Chris Brogan is one of the most social media aware person I know. He doesn’t just theorize, he’s engaged. Learn from him.
What Makes a Social Media “Expert”?
Justin Kownacki ponders what makes a Social Media expert.
Project da vinci
Andy Lark announced Project da Vinci which has at it’s core the selection of WPP to create a global marketing agency for Dell.
Facebook Not Understanding Opt-In is Like Universal Missing Digital Music
In my last post, Facebook is a Beacon for Bad PR, I called for Mark Zuckerberg to respond using the very system which they own and operate.
“Think about it Mark. You’re sitting on a multi-billion dollar infrastructure for connecting people. Use it! Mark, learn from Steve Jobs. Write a letter and apologize.
Engage your community using the incredible social features that are designed to facilitate conversations in your network. Regain the trust of your community and watch as everyone becomes ‘a fan’ of Facebook again.
This is part of my crisis communications 2.0 program that discusses how companies should communicate with people during the good and especially the bad times using traditional and new media.
I’ve been sitting on this post for a while, although I touched upon it at bub.blicio.us recently and also discussed it with Alan Levy on his BlogTalkRadio program last week. Robert Scoble’s plea for Facebook PR pushed me to finish it.
What a week!
On 11/27, I joined Mike McGrath and Geoff Livingston on Digital Society, McGrath’s show on BlogTalkRadio, to discuss our book Now is Gone and the principles and strategies on how to use social media to engage your customers.
Then it was off to the annual PRSA Media Predicts event at the Computer History Museum in Mountain View. It was nice to catch up with old and new friends. I made sure to pass around Now Is Gone promo materials.
Now is Gone, Our Book, Gets a Group on Facebook
Thanks to Peter Corbett who created the group. And also thanks to Jane Quigley for creating a “Product” page for the book on Facebook as well. Buy Now is Gone now!
Great Moments in PR
PR is just getting slammed by bloggers who are right in their complaints about lazy flacks, but wrong in their approach to change things for the better.
Social Media Is Organic
Ladies and gentlemen of the jury, you have been presented a case as to whether or not the Social Media Release is nothing more than a Meatball Sundae – a term created by Seth Godin to visualize the mixing of two great ideas into something not so tasty.
It’s cute to say the least, but unfortunately, cute doesn’t cut it.
Greg Jarboe, the prosecutor in this case, is someone whose work in SEO PR has helped evolve Public Relations into the Internet era, and we applaud his efforts.
Scroll below to read with a white background.
We are gathered here to not mourn the death of “the pitch,” but to celebrate its life and how its misuse and oft irrelevance helped us improve the entire communications industry.
Journalists and bloggers have had it and they’re fighting back. Quite honestly, it’s been a long time coming and we’re bound to see more blacklists and PR people called out for their mistakes.
Part Four of a series discussing blogger relations, “Building a Bridge Between Your Story, Bloggers, and People.” Scroll to the bottom to read this article with a white background.
The New Rules of Breaking News was written to open your mind and unlock creativity when introducing new products and services. It subscribes to the notion that there isn’t one “audience” to any given story or campaign. There are opportunities outside of the usual routine of drafting press releases and blasting news to reporters and bloggers.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.