Studying the impact of innovation on business and society

Tag: Social Media

Mark Zuckerberg Listens and Responds to Beacon Crisis

In my last post, Facebook is a Beacon for Bad PR, I called for Mark Zuckerberg to respond using the very system which they own and operate. “Think about it Mark. You’re sitting on a multi-billion dollar infrastructure for connecting people. Use it! Mark, learn from Steve Jobs. Write a letter and apologize. Engage your community using the incredible social features that are designed to facilitate conversations in your network. Regain the trust of your community and watch as everyone…

Facebook is a Beacon for Bad PR

This is part of my crisis communications 2.0 program that discusses how companies should communicate with people during the good and especially the bad times using traditional and new media. I’ve been sitting on this post for a while, although I touched upon it at bub.blicio.us recently and also discussed it with Alan Levy on his BlogTalkRadio program last week. Robert Scoble’s plea for Facebook PR pushed me to finish it. It’s important to understand from the beginning that this…

Taking a Moment to Promote Now Is Gone

What a week! On 11/27, I joined Mike McGrath and Geoff Livingston on Digital Society, McGrath’s show on BlogTalkRadio, to discuss our book Now is Gone and the principles and strategies on how to use social media to engage your customers. Then it was off to the annual PRSA Media Predicts event at the Computer History Museum in Mountain View. It was nice to catch up with old and new friends. I made sure to pass around Now Is Gone…

Blog This! December 1, 2007

Now is Gone, Our Book, Gets a Group on Facebook Thanks to Peter Corbett who created the group. And also thanks to Jane Quigley for creating a “Product” page for the book on Facebook as well. Buy Now is Gone now! Great Moments in PR PR is just getting slammed by bloggers who are right in their complaints about lazy flacks, but wrong in their approach to change things for the better. Social Media Is Organic Ike Pigott is awesome…

Ladies and Gentlemen of the Jury, The Social Media Release is not a Meatball Sundae

Ladies and gentlemen of the jury, you have been presented a case as to whether or not the Social Media Release is nothing more than a Meatball Sundae – a term created by Seth Godin to visualize the mixing of two great ideas into something not so tasty. It’s cute to say the least, but unfortunately, cute doesn’t cut it. Greg Jarboe, the prosecutor in this case, is someone whose work in SEO PR has helped evolve Public Relations into…

The Pitch is Dead – R.I.P.

Scroll below to read with a white background. We are gathered here to not mourn the death of “the pitch,” but to celebrate its life and how its misuse and oft irrelevance helped us improve the entire communications industry. R.I.P. Journalists and bloggers have had it and they’re fighting back. Quite honestly, it’s been a long time coming and we’re bound to see more blacklists and PR people called out for their mistakes. Hey, it happens to the best, and…

The New Rules of Breaking News, Beware of Embargoes

Part Four of a series discussing blogger relations, “Building a Bridge Between Your Story, Bloggers, and People.” Scroll to the bottom to read this article with a white background. The New Rules of Breaking News was written to open your mind and unlock creativity when introducing new products and services. It subscribes to the notion that there isn’t one “audience” to any given story or campaign. There are opportunities outside of the usual routine of drafting press releases and blasting…

Bloggers Versus PR – The Aftermath and What We Learned

Aaron Brazell of Technosailor hosted an incredible and informative roundtable to discuss the state of PR, reporters, and bloggers. The conversation was focused on five questions and included the answers of Doug Haslam, Marshall Kirkpatrick, Cathryn Hrudicka, Marc Orchant, and yours truly. Following is the complete Q&A; with my answers to help make it easier to read. The complete balance of everyone’s answers are available at Technosailor. (Also scroll down to the bottom to download this as a Word doc…

The Art of Letting Go: Now Is Gone Podcast Series #3

On the heels of the official book release, Geoff Livingston and I continue our podcast series discussing the seven principles of community engagement uncovered in Now is Gone. Message control is the antithesis of social media, which enables people to communicate The video “The Break-Up” serves as the ideal example of this culture clash (just replace the word “Advertising” on his shirt with “Public Relations” and play along Companies will lose their customer relationships if they don’t learn how to…

Now is Gone, Now Available

Wow. It’s real. Now is Gone is now officially available. The book that Geoff Livingston and I worked on together is finally out there and I am humbled. It’s currently available on Amazon and Bartleby Press (autographed edition). For those on the West Coast, we’ll be hosting a launch party in early December and for those on the East Coast, we’ll see you in either December or January. Thank you Geoff for this opportunity and thank you to everyone out…

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