Posts Tagged ‘Social Media’

The Future of the Social Media Release is in Your Hands

Todd Defren and Brian Solis.

The Social Media Release (SMR) is gaining traction and visibility and is now looked to by many as the savior of the traditional press release – which may honestly be too great a task for any one tool. But, at the very least, the discussions around the SMR are fueling the evolution and improvement of the press release overall.

Blog This! October 17, 2007

Understanding the New Influencers

Paul Dyer takes a passionate look at why PR people give PR a bad name.

Social Media Power Secret- Listening

In social media, everything starts with listening. Chris Brogan shows you how…

Social Media Release Announcing Gooruze, a New Social Network for Online Marketers

Gooruze is a NEW professional community where members inspire, share advice and learn. Gooruze provides a one stop source for ranked news and advice for online marketing. Created and rated by the members.

Blog This, October 12, 2007

10 Truths of Marketing in a Web2.0 World

Rohit Bhargava shares his wisdom for marketing in the Wild West

Is “Conversation” Overused?

Valeria Maltoni explores conversational marketing and whether conversations are misunderstood, overused, or under utilized. In my opinion, the term “conversation,” just like “Social Media” are misunderstood and much purported with little or no substance to back it up. It’s the difference between marketing and experience.

Down with the Press Release!!

Recommended Reading – October 9, 2007

Strumpette Editor Resigns – Changing PR?

Tom Foremski on Amanda Chapel’s departure. PR won’t change until it has to. CommonSense PR and Geoff Livingston also chime in.

Gavin Newsom Case Study: Facebook for PR, Branding, and Press Room

Daniel Riveong discusses social media and personal brands

Why Bother Blogging Podcasting and Using Social Networks

Chris Brogan playfully demonstrates why you should engage in social media

“It’s a Conversation, Stupid! Part 1″

The Future of the Press Release – Part II, It’s about people

In the first post of this series, I asked for your help in laying the press release to rest – as it exists today. Unfortunately, today’s release has evolved into a collection of posturing, hyperbole, and canned quotes that have very little impact on the ability to generate significant news coverage.

One of the most important takeaways of the last article was that a significant percentage of customers are reading press releases directly through search engines as well as Google and Yahoo news.

Recommended Reading – October 4, 2007

TurnPRon- I’ll be speaking here later today on “PR 3.0″ (I think you can guess my stanceon the subject).

Social Media Relations= The Release + News Room: Todd And takes a look at the evolution of the Social Media Release and why Social Media is so important in PR.

Adding Grease to hRelease:Shannon Whitley looks at moving the hrelease forward. This is a good look at the future of the press release.

Techmeme Launches Top 100 Leaderboard, A New Resource for Tracking Influence

2006 – 2007 saw the rise of new media and it has been nothing short of disruptive for journalists, communications professionals, newsmakers, and the people formerly known as the audience.

I’m sure this isn’t news to you. After all, you’re reading this blog, which says that you’re already part of the new media movement and are mostly likely creating your own media as well.

Recommended Reading – October 2, 2007

The Seven Principles of Community Building: Geoff Livingston reviews the 7 principles of community building

Twelve things journalists can do to save journalism: Howard Owens lists 12 steps for journalists to save journalism

The problem with newspaper blogs is... Jeff Jarvis argues that newspapers should not be big brands but big collections of brands

Ten Questions with Chris Brogan: Guy Kawasaki interviews Chris Brogan on Social Media and Twitter

Read More

The Future of the Press Release – Part I, Acceptance

The press release is on life support and I’m rallying a team of supporters to euthanize it – not to put it out of its misery, but to keep it from contributing to the misery of reporters, analysts, bloggers and the people who read them.

The process of writing and distributing a press release can be excruciatingly painful and is almost laughable when you read the final product.

Company X Launches World’s First, Industry-leading, Innovative Thingamabob that will Change Our Lives for the Better

Link Love for Sept. 28, 2007

The Effects Of Digg on My Blog – Chris Brogan reviews the impact of Digg on blog posts.

The Magic Art of RSS: An Interview with Marjolein Hoekstra by Marshall Kirkpatrick – Marjolein Hoekstra lives in The Hague, Netherlands and writes the blog CleverClogs.org. In the magical world of RSS power use, Marjolein is the High Priestess.

Will we never learn? Shel Holtz Reviews the lack of transparency in a recent Microsoft-Burson Marstellar campaign.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

RECENT TWEETS

FLICKR FEED

  • Al Roker and Brian Solis
  • Nasdaq Closing Bell (@Pivotcon)
  • Nasdaq Closing Bell (@Pivotcon)
  • Nasdaq Closing Bell (@Pivotcon)

ARCHIVE