My friends over at HubSpot released the latest market data that reveals which tools and services people are flocking to when communicating on Twitter. According to the research, most people interact on Twitter using Twitter.com from their browser of choice – almost half of all users in fact. Note to hubspot, would love to see that data broken out by browser. Second, and it’s a distant second, people are interacting on Twitter using downloaded or web-based desktop apps, which provide…
Facebook and the Future of User Generated Governance
Shot at Web 2.0 Summit 2008 Facebook is learning to listen. In the middle of February 2009, the company was yet again a “Beacon” for bad PR as it introduced an updated Terms of Service (Tos) for its entire community of users. We the people responded with defiance and vigor and the company retracted its new language, reverted to the previous ToS, and listened to the valuable feedback that poured in from the community. By all accounts, this was the…
The Ties that Bind Us – Visualizing Relationships on Twitter and Social Networks
Credit Bernardo A. Huberman, Daniel M. Romero and Fang Wu of the Social Computing Laboratory at HP Labs conducted an in-depth study of the relationships that power Twitter. The team recently released its report, “Social networks that matter: Twitter under the microscope.” The abstract: Scholars, advertisers and political activists see massive online social networks as a representation of social interactions that can be used to study the propagation of ideas, social bond dynamics and viral marketing, among others. But the…
Twitority & Twithority Rank Tweets and Keywords By Authority
As online conversations continue to gain in prominence and relevance to any customer and market-focused business, it becomes critically important for marketing and service professionals to listen. It’s the listening that serves as the foundation for identifying, guiding, and establishing meaningful engagement. Twitter is one of the more active and influential communities that can effectively recruit affiliates, incite action, and spark trends. Until now, the only way to measure conversations or keywords by authority in Twitter was either manually or…
Social Media Predictions for 2009 – Introducing Social Syndication and Aggregation
My good friend Joe Pulizzi, founder of the Junta42 content and custom publishing network, has compiled an impressive list of 47 social media and content marketing experts to share their advice and predictions for 2009. The list includes insight from renown pundits and visionaries including: Paul Bradshaw David Meerman Scott Scott Monty Sally Falkow Jason Falls Toby Bloomberg Marc Meyer Ann Handley Paul Gillin Valeria Maltoni Here’s my prediction: Brand marketers will continue to experiment with existing and emerging forms…
Extra Extra, Read All About It! Newspapers Respond to the Social Web
Source Yes, the headline isn’t really breaking news to many of us. However, I received an interesting report this week that ties numbers to the tumultuous newspaper industry and its struggle to remain relevant, today and tomorrow. I wanted to share the numbers with you… Every year, The Bivings Group, analyzes how and to what extent America’s largest newspapers are embracing the Web. With Social Media opening the flood gates for innovation in online content creation and distribution, newspapers are…
The Socialization of Your Personal Brand – TOC
In the era of the Social Web, practically everything we create and share online is open to public discovery, interpretation, and feedback – positive, neutral and negative. While we can’t control perception, we can control what we share online. This series is about education and insight into how the real world works with the information that is available to them and how you can help cultivate and shape a powerful, personal brand online. Your digital identity defines who you are…
The Socialization of Your Personal Brand – Part III
Source Part three of a three-part series… Your Brand vs. the Brands You Represent Whether we believe it or not, everyone within an organization is at some level, responsible for Public Relations. Everything we do, online and offline, builds the public perception of not only our personal brand, but also of the organization we represent. As an active participant in Social Media and also a professional working in any capacity within a company, eventually an important and cognizant decision will…
The Socialization of Your Personal Brand – Part II
Source Part two of a three-part series… Defining Your Online Persona The Social Economy is defined by the exchange of ideas and information online, and in the real world, and is indexed by the dividends earned through new opportunities and alliances. Relationships are the new currency of the Social Economy as they fuel and extend interaction, insight, and loyalty, and in turn, contribute to the social capital of the individuals who actively invest in their personal branding portfolio. In the…
The Socialization of Your Personal Brand – Part I
Source In the era of the Social Web, practically everything we create and share online is open to public discovery, interpretation, and feedback – positive, neutral and negative. It sounds sensational and perhaps a bit ominous, but it’s not meant to serve as a deterrent. It’s only intended to introduce the subject and the context of this subject as well as raise awareness for the need to be proactive about cultivating and managing your brand and your reputation. Your digital…
