Posts Tagged ‘Social Media’
The press release is on life support and I’m rallying a team of supporters to euthanize it – not to put it out of its misery, but to keep it from contributing to the misery of reporters, analysts, bloggers and the people who read them.
The process of writing and distributing a press release can be excruciatingly painful and is almost laughable when you read the final product.
Company X Launches World’s First, Industry-leading, Innovative Thingamabob that will Change Our Lives for the Better
The Effects Of Digg on My Blog – Chris Brogan reviews the impact of Digg on blog posts.
The Magic Art of RSS: An Interview with Marjolein Hoekstra by Marshall Kirkpatrick – Marjolein Hoekstra lives in The Hague, Netherlands and writes the blog CleverClogs.org. In the magical world of RSS power use, Marjolein is the High Priestess.
Will we never learn? Shel Holtz Reviews the lack of transparency in a recent Microsoft-Burson Marstellar campaign.
The title of this post is dedicated to B.L. Ochman. I felt that I’d keep up with the spirit in order to convince companies to stop asking questions and accept the fact that they need to engage. The only question they need to ask is,”what do I need to do?”
Good friend Duncan Riley recently asked me to help with an article he was writing regarding PR professionals who also blog and whether or not the companies we work with are ready to embrace the blogosphere.
What Is Influence? – Max Kalehoff explores influence and why it should be a focus of every marketing campaign.
The Immediate Media Age: Of Broadband & Blogs – Om Malik discusses how the face of media has changed creating a new medium of immediacy.
Valley PR Blog, 5 Reasons to Use Social Networks – Linda VandeVrede discusses 5 reasons to use social networks for PR professionals. Features a quote from yours truly.
The much discussed and highly revered Cluetrain Manifesto is proving to be more relevant than ever. As Social Media becomes more pervasive in marketing, it’s imperative that we become gatekeepers to prevent opportunistic marketers from bankrupting the conversation economy.
As someone noted, aren’t all marketers opportunistic?
Yes and no.
It’s the difference between leveraging an opportunity because you can bring value to the discussion vs. selling an opportunity simply because you can capitalize on it.
Truth and Transparency and the Pursuit of Happiness - Brian Blank talks about the need for companies to participate transparently in the new world of social media without applying old school tactics to the process.
Analysts of social media – A list of the top analysts covering social media
Top 50 analyst bloggers – A ranking of the top analysts who actively blog
I’m happy to announce that Now is Gone is on Amazon.com and is available for pre-orders.
Now Is Gone – A Primer on New Media for Executives and Entrepreneurs, explores how New Media (and Social Media) are forcing the evolution of PR through a rich set of meaningful interviews, case studies, and comprehensive discussions.
As I’ve written in the past, Facebook is the most legitimate and productive social network for business professionals on the Web today. Not only does it connect people with other contacts, but it also, either intentionally or unintentionally, evolved into a powerful platform for aggregating all online activity to showcase a professionally wrapped package of expertise, personality, networks, and experience.
Just wanted to share the good news that the cover for Now is Gone was finalized and is ready to go. It should be listed on Amazon soon.
Thanks again to Geoff Livingston for including me in the development of this book.
Now Is Gone explores how New Media (and Social Media) are forcing the evolution of PR through a rich set of meaningful interviews, case studies, and comprehensive discussions.
Connect on Twitter, Jaiku, Pownce or Facebook.
Facebook Blog: Public Search Listings on Facebook – I’m working on a post about this which further examines why Facebook is the online hub for your personal brand. In the meantime, here’s the first post.
Search Engine Guide: Why You Should Embrace the New Social Media News Release- A good overview on the Social Media Release. Read here for everything you wanted to know about SMRs.
Now is Gone: Facebook Marketing Primer
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.