Studying the impact of innovation on business and society

Tag: Social Media

Get a F#ck!ng Blog Already

The title of this post is dedicated to B.L. Ochman. I felt that I’d keep up with the spirit in order to convince companies to stop asking questions and accept the fact that they need to engage. The only question they need to ask is,”what do I need to do?” Good friend Duncan Riley recently asked me to help with an article he was writing regarding PR professionals who also blog and whether or not the companies we work with…

Link Love for Sept. 24, 2007

What Is Influence? – Max Kalehoff explores influence and why it should be a focus of every marketing campaign. The Immediate Media Age: Of Broadband & Blogs – Om Malik discusses how the face of media has changed creating a new medium of immediacy. Valley PR Blog, 5 Reasons to Use Social Networks – Linda VandeVrede discusses 5 reasons to use social networks for PR professionals. Features a quote from yours truly. Social Media: Evolution to Execution – Excellent discussion…

Conversational Marketing Versus Market Conversations

The much discussed and highly revered Cluetrain Manifesto is proving to be more relevant than ever. As Social Media becomes more pervasive in marketing, it’s imperative that we become gatekeepers to prevent opportunistic marketers from bankrupting the conversation economy. As someone noted, aren’t all marketers opportunistic? Yes and no. It’s the difference between leveraging an opportunity because you can bring value to the discussion vs. selling an opportunity simply because you can capitalize on it. Jakob Nielsen added a unique…

Link Love for September 19, 2007

Truth and Transparency and the Pursuit of Happiness – Brian Blank talks about the need for companies to participate transparently in the new world of social media without applying old school tactics to the process. Analysts of social media – A list of the top analysts covering social media Top 50 analyst bloggers – A ranking of the top analysts who actively blog NxE’s Fifty Most Influential Bloggers – There are literally millions of bloggers out there, each of them…

Now is Gone on Amazon.com; Pre-orders Open

I’m happy to announce that Now is Gone is on Amazon.com and is available for pre-orders. Now Is Gone – A Primer on New Media for Executives and Entrepreneurs, explores how New Media (and Social Media) are forcing the evolution of PR through a rich set of meaningful interviews, case studies, and comprehensive discussions. In the past, my approach to discussing New PR and Social Media has been focused on the blogosphere. I realized however, that if I wanted to…

Facebook is the Hub for Your Personal Brand

As I’ve written in the past, Facebook is the most legitimate and productive social network for business professionals on the Web today. Not only does it connect people with other contacts, but it also, either intentionally or unintentionally, evolved into a powerful platform for aggregating all online activity to showcase a professionally wrapped package of expertise, personality, networks, and experience. But Facebook is much more than a social network. Its infrastructure facilitates profile and presence aggregation, channeling all online activity…

Now is Gone Book Cover Ready to Print

Just wanted to share the good news that the cover for Now is Gone was finalized and is ready to go. It should be listed on Amazon soon. Thanks again to Geoff Livingston for including me in the development of this book. Now Is Gone explores how New Media (and Social Media) are forcing the evolution of PR through a rich set of meaningful interviews, case studies, and comprehensive discussions. Connect on Twitter, Jaiku, Pownce or Facebook.

Link Love Sept. 10, 2007

Facebook Blog: Public Search Listings on Facebook – I’m working on a post about this which further examines why Facebook is the online hub for your personal brand. In the meantime, here’s the first post. Search Engine Guide: Why You Should Embrace the New Social Media News Release– A good overview on the Social Media Release. Read here for everything you wanted to know about SMRs. Now is Gone: Facebook Marketing Primer Read/Write Web:Social Network Quechup Accused of Spamming New…

Link Love for Sept. 5, 2007

WebJungle:Markets are conversations – but not all conversations are marketing. bub.blicio.us:Business 2.0 is Dead PCWorld:Don’t ban Facebook at work according to researchers Stephanie Agresta:I’m a geek marketer and proud of it! User First Web: Ablog about putting people before technology (worth a read).

Posts Worth Reading

Jeremiah Owyang: What the Web Strategist Should Know About Twitter Geoff Livingston: Now is Gone – Sources for the Book Scott Karp: Google News Hosting Wire Service Stories Diminishes Value Of Duplicate Content bub.blicio.us: Is Mark Zuckerberg the New Bill Gates? Startup Schwag: Bringing back the schwag Ross Mayfield: Status Contests and Attention Aggregators AdAge/Steve Rubel: As Technology Develops, So Does Role of Geek Marketers (I think this is off base, but you be the judge).

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