Studying the impact of innovation on business and society

Tag: Social Media

PR is About Relationships, Just Ask Robert Scoble

The crossroads of traditional PR and Social Media is on an inevitable path to a very public boiling point. In the realm of Social Media, conversations are king. As much as we talk about how to participate in Social Media, it doesn’t mean a thing if we don’t take a few steps back and remember that regardless of the technology, meaningful conversations are about respect and relationships. And, I should also point out that the most rewarding dialog has always…

Facebook is the Online Hub for Connected Professionals

As part of the new media regime, strategically participating in Social Media is not only critical to the evolution of PR, it is necessary in order to effectively communicate with the people that can help you extend the conversations that matter to your business. Where do you start? How do you jump in? It all starts with listening and watching, and eventually, participation becomes clear. I too will do my part to help you identify the networks and strategies necessary…

Marketwire Acquires PRNN – But is This Really Social Media?

Social Media is the new gold rush and traditional PR services are scrambling to stay relevant as new tools, channels, and experts are forcing a long overdue renaissance. Nowadays, the word “social” is getting tossed around by anyone and everyone as if it was a golden adjective with huge dividends for instantly inflating personal expertise and credibility – regardless of whether or not they truly understand and practice social media. And unfortunately, it’s bound to only get more polluted as…

Tangler Introduces Embeddable Forums to Spark Global Conversations

What if the comments section in important blogs or popular discussion forums were portable and accessible from various sites and blogs across the Web, but still synchronized the conversation so that everyone could participate in one global discussion? Imagine the implications and benefits that such a network could have on any social media strategy and public relations campaign. Well, Tangler is enabling the idea of portable, global conversations across the web, similar to the way YouTube videos are displayed in…

Top iPhone Applications for PR and Marketing Professionals

The iPhone is gaining traction as not only the must have gadget of the year, but also as an effective tool for mobile professionals. Rather than continue gushing about a device that I am forced to love, I will continue to post new stories when I find new ways to justify its value beyond a killer iPod with phone and Web functionality. Since Apple has refused to offer an SDK (software development kit), I have been somewhat reluctant to believe…

Social Media is Transforming Marketing and Public Relations

I had the pleasure of recording a podcast with Jennifer Jones for PodTech‘s award winning Marketing Voices show – one of my favorite podcasts out there. Jennifer is a class act and is one of the leading examples of how industry veterans can migrate and excel in the world of new PR. We discussed my recent paper, “The Future of Marketing: How to Integrate Social Media into Marketing” and how to help PR professionals embrace the shifts in taking place…

New Media Release Cast 16 – Evolution of the Press Release

Chris Heuer, Shel Holtz, and I recorded number 16 in an ongoing series that discusses the New Media Release aka Social Media Release aka hrelease. In this episode, we were joined by Shannon Whitley, who is now heading up the Working Group for defining the hrelease standard. We discussed the state of the SMR, current examples of SMRs in action, as well as the plans for the Working Group moving forward. Whitley has been very passionate about the social media…

Defining Social Media

After publishing, “The Social Media Manifesto, A Manifesto for Integrating Social Media into Marketing,” I decided to take a short break. I wanted it to reside online for people to discover before it was pushed down the page with every post to follow. Afterall, we do have a very short attention span these days and the important posts that exist across the blogosphere are unfortunately quickly forgotten. But that’s the point of the manifesto. There are conversations taking place across…

Tech PR War Stories and The Social Media Manifesto

This week, I joined the Tech PR War Stories podcast with David Strom and Paul Gillin to discuss my recent article, The Future of Communications – A Manifesto for Integrating Social Media into Marketing Manifesto. While many discuss the need to engage, or review the benefits and disadvantages of social media, I’m focusing my efforts on the specifics of conversational tools and the sociology of transparent engagement to help those who want to learn how to participate instead of market….

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