I joined Chris Heuer, Tom Foremski, and Shel Holtz for the latest edition of the NMRCast (New Media Release) for Shel’s award-winning For Immediate Release (FIR) podcast. This was a interesting and informative episode that not only discussed the future of the NMR but also current examples by Todd Defren, Shel Holtz, and my agency, FutureWorks, as well as Todd‘s recent post regarding Top 5 Principles of Social Media News Releases.
NMRCast #7 - “Real-world implementations” is available online here.
Yesterday, Todd Defren ran a short, but sweet, post to help PR pros “stop and think” in order to develop more successful SMPRs .
Democratize “Access”
Ensure “Accuracy”
Embrace “Context”
Build “Community”
Be “Findable”
I also added an idea or two, and in my discussion with Tom Foremski , the list is far from complete, but it is off to a great start…so stay tuned for updates.
Today I spent my day at the SocialMediaClub HQ working on the official announcement for the working group dedicated to developing a new, social media aware standard for press releases.
This is exciting stuff and I really believe that this is the sign of many new things to come that will (and already is) fundementally changing the PR industry and its targets.
Social media is becoming pervasive and more importantly, extremely influential among the people buying products and solutions.
According to a recent survey, and all the rage at the recent Search Engine Strategies conference in San Jose, Outsell, a marketing research firm, recently interviewed 7,000 professionals in corporations, government, healthcare, and academia to find out:
o How much time they spend searching and reading info for their job: 12 hours per week.
o Where they search and read that info
Seriously…Samuel L. Jackson lucked out on this one. From a marketer’s perspective, Snakes on a Plane (SoaP) is the new Blair Witch. Not because both are on the same plain field (heh), but both share a common channel for success. The power of the web has come down like the hand of god to save Samuel L. Jackson’s poor choice in movie roles.
I’m very excited to be part of this movement. The first event is tonight at 6 p.m. If you can make it, please RSVP.
Event details:
Social Media Club Meeting #1
Begins: Wed, 16 Aug 2006 at 6:00 PM
Location: 857 Maude Avenue, Mountain View, CA 94043
It’s official!SocialMediaClub.org (SMC) launched today for the purpose of elevating Social Media to a higher level of professionalism. The organization will bring together different groups of social media practitioners such as bloggers, podcasters, publishers, journalists, students, artists, developers, marketers, and PR professionals.
…well that’s until New Media Relations becomes PR and the next big thing becomes NMR.
Today, Vocus announced that it acquired PRWeb. Now things are getting very interesting! Thanks to Jason Baptiste, co-founder of Weblogwire for sending along the information. Hey Jason, keep up the visibility and the PR for the PR! Maybe you’re next….
Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.
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