Posts Tagged ‘Social Media’
Blogging is nothing new, yet it is still highly underrated and misunderstood by Corporate America. Note, this isn’t written for the legions of social media-savvy professionals, this is aimed at those looking for the right way to participate.
Although many of the same tools and strategies that make blogging so popular and influential are now starting to force new channels of business-to-business communications, most corporations are either slow to respond or treat it as the bastard step child of marketing.
Taking a step back from the highly publicized and globally viewed online game show series, “Get It or Don’t Get It,” I am still shaking my head wondering at what point the communications industry stopped paying attention to the need for evolution.
Millions of bloggers (not to mention journalists) use traditional releases to write stories everyday. Customers read SEO press releases in Yahoo and Google to make decisions.
I’m at DEMO – unofficially working with Ephraim Schwartz and Steve Fox of Infoworld. I’m snapping a ton of pictures and they’re running them in online stories and their DEMO slideshows.
Pictures are worth a thousand words….so, I’ve decided to cover DEMO as more of a photo journalist than a live blogger. UPDATE: Here’s a link to the entire album of 300 pictures from the event.
Photo Credit: Rob Lee
Well, I’m getting ready to head on over to Palm Spring to attend the DEMO Conference.
Now in its 17th year, the DEMO conferences are known for launching important new technologies into the national consciousness. DEMO 07, taking place January 30 – February 1 in Palm Desert, CA, will introduce 68 carefully vetted products and
services to an audience of investors, business development executives, media, pundits, and fellow entrepreneurs.
by Alison McNeill of FutureWorks
Now with over 959 members, the Silicon Valley NewTech Meetups are bigger than ever. That’s great news for companies like the ones below who want to get noticed. This meetup tool place in Palo Alto, where roughly 100 gathered to hear about some of the hottest emerging companies on the Web 2.0 scene.
Drumroll please. First we have…
Web2.0 has a workgroup, and now those dedicated to advancing the world of democratized media, now have the Media 2.0 Workgroup.
The Workgroup is a collection of shared voices in the New Media landscape. You can subscribe via one feed or grab the OPML.
“The Media 2.0 Workgroup is a group of industry commentators, agitators and innovators who believe that the phenomena of democratic participation will change the face of media creation, distribution and consumption. Join the conversation…”
- Chris Saad
In hispost, “Long Tail PR: how to do publicity without a press release (or the press),” ChrisAnderson asks “But what of the Long Tail of media–all those new influentials, from the micromedia of Techcrunch and Gizmodo to individual bloggers? And the social news aggregators like Digg and our own Reddit? They’re where the most powerful sort of marketing–word of mouth–starts, but most of them don’t want to hear from a PR person at all.”
With all of the craziness and mind-numbing action associated with CES, I almost missed a couple of huge achievements for PR 2.0.
It all started with Stumpette’s ranking of A-list PR blogs, where PR 2.0 ranked towards the top of the bunch based on Alexa rankings.
Then a few days later, Todd And complied a list of the Power 150 Top Marketing Blogs, where PR2.0 has hovered in the 90s. This must have taken quite sometime to produce, so hats off to him.
Image Credit: istartedsomething.com
I just read over on Techmeme that Microsoft PR may be digging itself deeper into another potential PR fiasco. There is a blogstorm out there with dozens of bloggers, myself included, casting opinions. Many of which I don’t necessarily agree with. I had to find out for myself, so I contacted several of the privileged bloggers who already have the notebook as well as other PR leaders to discuss the topic.
Nevermind Sacha Baron Cohen’s ability to make us laugh while holding up a mirror to our ugliest traits, Al Gore’s exposing platform to get millions inspired about environment, Sir Bono’s tireless work in Africa, Michael J. Fox’s spotlight on stem cell politics, Time Magazine’s person of the year this year is “you” or “us” depending on how you look at it.
Let’s be clear. There is bottomless well of assholes around the world to spotlight and blame for the many agonizing, unnecessary, and disturbing things that happened in 2006.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.